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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

2020 Lamborghini Huracan facelift teased ahead of likely reveal this year

The Lamborghini Huracan is getting a light refresh for the 2020 model year soon, as a couple teaser photos preview here. Auto Express originally found the images that were apparently released to the Lamborghini consumer app for Lamborghini owners. These couple photos were reportedly pulled from there — we can't verify them, though, as the app is available for download by invitation only. However, when comparing them to spy shots of a Huracan Spyder we saw in September last year, these look representative of styling elements we saw on that car. Slightly different headlights along with a revised shape for the DRLs are the first thing we see changed from the current car. Lamborghini appears to have done some finessing with the front bumper. It's not quite the Performante, but we can expect it to produce more downforce. The photo from the rear tells us virtually nothing about the car, but the rear looks to be receiving the brunt of the changes according to our previous spy shots. We know it's going to have a more aggressive rear diffuser and feature exhaust outlets in the center of the rear fascia. Those are always cool to see. Besides these small bits here and there, it's unlikely to see any wholesale changes arrive for the base model Huracan. Future versions of this car or new models will pack electrified powertrains, but those might be further down the line than this slight refresh. New tech could be on its way to the interior in the form of infotainment/layout — being on the market since 2015 has dated it. Watch out for a reveal sometime this year for the new Huracan, most likely at a European auto show. View 5 Photos Related video:

2013 Lamborghini Aventador LP720-4 50 Anniversario is indeed worth celebrating

Here is the Giallo Maggio candle that carries the flame of Lamborghini's 50th anniversary: the
Aventador LP720-4 50 Anniversario Edition. There will be just 100 of them produced, each one in the buttery hue that has been the most popular color among the Lamborghini palette since the Miura arrived in 1966.
This limited-edition Aventador gets 20 more horsepower than the standard car for a total of 720 horses, and there's a new aerodynamics package to keep all of them planted on the ground. Inside, there's new leather in colors tied to the Bolognese home of Lamborghini: Terra Emilia brown or Giallo Quercus yellow, and black. A new diamond type of stitching also sets it apart from any other Aventador out there.