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Lamborghini says handling, not flat-out speed, is the new benchmark

Speed has played a significant role in defining Lamborghini's image since the brand's inception in 1963, but the type of velocity it aims to achieve is changing direction. One of its top executives opined that handling, not 0-60-mph times or maximum speed, is the new benchmark in the supercar segment the company calls home. Francesco Scardaoni, the head of the Italian company's Asia-Pacific operations, explained achieving the quickest possible sprint from 0-60 mph and the highest possible top speed used to be what defined a Lamborghini. Rivals aimed to rule the chart, too, so exotic brands spend decades taking turns trying to outgun each other by shaving a tenth of a second from — or adding a few miles per hour to — their respective times. EVs moved the goalpost in the 2010s, according to Scardaoni, because their powertrain develops maximum torque right away. "If you go back to 10 years ago, probably when we were asked the parameters to measure a car with we would say top speed, acceleration, and then handling. Top speed then became a secondary measure, and acceleration the first one. Now, basically [with electrification] is no more that important. because it's quite easy for those kind of power units to have amazing results in acceleration," he explained in an interview with Car Advice. Exemplified by the Huracan STO introduced in 2020, the shift represents a dramatic about-face for the engineering team led by Maurizio Reggiani. Speed is easy to quantify; if we tell you that a Bugatti Chiron takes 2.4 seconds to reach 60 mph from a full stop, or that it maxes out at 304 mph, you know exactly what it can do. Handling, on the other hand, is difficult to put a number on. Gs on a skidpad is one measure, but that's only a small part of the handling equation. There's no unit of measurement that describes how a Divo feels on a winding Sicilian road. Scardaoni hinted that focusing on handling is a way to keep exotic supercars relevant in the coming years. Electric hypercars are ostensibly on their way, including the Rimac C_Two and the Pininfarina Battista. Closely related, both allegedly take under two seconds to sprint from 0-60 mph thanks in part to a 1,900-horsepower drivetrain, yet they weigh approximately 4,300 pounds; they're heavier than a Mercedes-Benz S-Class. Neither are in the same league as, say, the Huracan, but they're good examples of the pros and cons of electrified performance.

Lamborghini teases something 'Reactive' for Geneva

Lamborghini is teasing a big reveal at the upcoming Geneva Motor Show on March 3, but the exact identity of the vehicle remains a mystery. However, Lambo is including a fairly obvious clue in its video that suggests one likely candidate. The Italian brand's clip shows off some rocky roadsides, a glimpse at the interior and a brake rotor. It also claims this is, "the most reactive car ever." The hint is hiding in plain sight with the slashing S that appears in each line of text. Lamborghini was seen filming the Aventador SV at the end of January along a road not unlike the one on display in this clip. It boasted a new front-end treatment and a massive rear diffuser and rear wing. Also, that S-shaped slash in the video is practically identical to the one the side of the car that was spotted. Power is almost certainly increased as well, but like the model's true identity, the brand isn't giving specifics yet. Of course, it's possible this clue could just be a red herring to throw off fans. Regardless, Lambo definitely has something exciting in store for the Swiss show. Related Video:

One-off Lamborghini supercar coming to Geneva

At a reception in Monterey, CA, last night, Lamborghini CEO Stephan Winkelmann confirmed something we've kinda-sorta known for a while. The Italian automaker will debut a one-off supercar – sort of like the Veneno – at the Geneva Motor Show next year. We don't know anything about the bespoke machine, but Road & Track suggests it'll be a hybrid. Even though Lamborghini is iffy on this powertrain technology, electrification is a good way to make sure this supercar is on the same level as things like the Ferrari LaFerrari and Porsche 918 Spyder. Makes sense to us. Even though Lamborghini won't publicly show the car until March, a few folks are getting a preview this weekend in Monterey. Lamborghini invited a very small, very special group of owners and prospective customers to check out the supercar. Of course, we aren't sure if they're seeing the actual car or just some drawings or renderings. Not that it matters. We're sure this will be another case of the car already being spoken for as soon as it makes its debut. Related Video: