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Lamborghini has been developing an IPO strategy 'for a long time'

Porsche AG isn’t the only Volkswagen AG brand that has been quietly preparing for a potential initial public offering. Italian luxury-car maker Lamborghini has been developing a strategy how to present itself to stock-market investors since well before Volkswagen asked each of its brands to come up with virtual equity stories, according to the unitÂ’s Chief Executive Officer Stephan Winkelmann. “WeÂ’ve been working on this with other agencies in order to create clarity,” Winkelmann said. “As a brand, weÂ’ve done so for a long time, to show what worth, what value we have. Up until a little while ago, it wasnÂ’t so well known.” Porsche became EuropeÂ’s most valuable automaker last month, when its market capitalization overtook that of VW a week after its IPO in Frankfurt. The debut of the 911 maker was a bold move into public markets, which have been largely shut for most of the year. VW CEO Oliver Blume has said he sees the listing as a blueprint to unlock more value from the groupÂ’s brands that also include Audi and Bentley. “An IPO drill is exactly what you do to show the public how solid you are and what is in progress for the future,” Winkelmann said. “We have a clear story and strategy for that.” Audi, which oversees VWÂ’s premium brands, said last month there are no concrete plans for an IPO of Lamborghini. A previous push to potentially spin off the carmaker and motorcycle brand Ducati ran into opposition from labor leaders. Still, LamborghiniÂ’s recent profit gains -- including a 31.9% operating margin in the first half of this year -- make a solid case for a stock-market listing, said Michael Dean, an analyst at Bloomberg Intelligence. “An IPO is something that could potentially happen in the next 18 months, depending on market conditions,” Dean said. “A ˆ15 billion valuation is entirely justifiable and could be even higher, given the margin metrics.” LamborghiniÂ’s deliveries rose 8% to 7,430 vehicles in the first nine months of the year. Operating profit climbed 69% to ˆ570 million ($567 million). Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini teases Huracan Sterrato tackling terrain

GoPro checks out Tokyo's automotive night life in 4K

There's something bizarrely fascinating about Japanese car culture, especially around Tokyo. The metropolis packs people tightly together in a way that would seem to make owning any car tough. And yet, there's still enough enthusiasm around anything with an engine to support everything from wildly tuned bosozoku rides with exhaust pipes reaching toward the sky to seriously fast Porsche and Lamborghini models. To promote its latest Hero4 camera, GoPro has embarked on a short film series called Adventure of Life in 4K, and the latest installment goes inside Japan's speed scene with some gorgeous cinematography of vibrant vehicles rocketing through the city. It's all mixed over more serene images of Tokyo landscapes that combine to form a mini-documentary that's a feast for the eyes. News Source: GoPro via YouTube Aftermarket Lamborghini Porsche Videos gopro

Lambo to mark founder's birth with limited-run supercar in Geneva

Lamborghini has something special planned for the Geneva Motor Show in March. That much we knew already, but now new details have come to light. They look rather promising, if you're into the whole limited-edition supercar thing. Contrary to prior expectations, Sant'Agata's latest won't be a one-off concept like the Egoista or the Aventador J, but will be produced in a limited run of 20 examples. In that respect it looks poised to follow in the footsteps of the Veneno and Sesto Elemento. The model is tipped to be called the Centenario, and will be presented on the occasion of the 100th anniversary of company founder Ferruccio Lamborghini's birth. The tractor mogul turned supercar-maker was born on April 28, 1916, and died on February 20, 1993, at the age of 76, leaving behind him quite a legacy – and a company that has changed hands more times than an aging baseball player. According to Auto Express, which spoke with Lambo CEO Stephan Winkelmann recently about the project, the Centanario (or whatever it's ultimately called) will wear much more subtle bodywork than extreme creations like the Veneno. That could appear more in line with the styling of the Asterion concept showcased last year in Paris. It may also feature some manner of hybrid powertrain, but will likely adopt the 6.5-liter V12 from the Aventador in some state of tune.