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Lamborghini set an all-time sales record in 2019

Growing demand for the Urus helped Lamborghini set an all-time sales record in 2019. The company delivered 8,205 units, a significant 43% increase compared to 2018, and well over half of its sales came from its only SUV. Annual sales in the Asia-Pacific region grew by 66% to 2,162 units, but the United States remains the company's largest market by a long shot. This partially explains why the Urus (pictured) raced ahead the Aventador S and the Huracan Evo to become Lamborghini's best-selling model by a long shot. The assembly line at Sant'Agata Bolognese, Italy, rolled off 4,962 examples of the SUV in 2019, followed by 2,139 units of the Huracan Evo, which Lamborghini manufactures in a separate building at the same facility. The V12-powered Aventador S also made there logged 1,104 sales, an impressive figure considering it's Lamborghini's oldest and most expensive model. While Lamborghini is celebrating a record year, and its ninth-consecutive year of growth, it previously announced it plans to cap production at 8,000 units in 2020 in order to maintain a degree of exclusivity. "We must not go on growing forever," company boss Stefano Domenicali warned in 2019. It could ultimately reach the 10,000-car threshold, but only after it adds a fourth series-produced model to its range to balance it out. There's no word yet on what form the fourth car will take, though unverified rumors point to an electrified 2+2 tourer. Lamborghini nonetheless entered 2020 on a positive note. It's in the process of developing a hybrid variant of the Urus, it's putting the final touches on the track-bound ST-X variant, and it's shaping the Aventador's successor. It remains confident in its overall outlook, it affirmed in a statement accompanying its 2019 result. Enthusiasts devote a considerable amount of energy to bashing high-riding models made by luxury brands, but sales figures prove entering the SUV segment makes a lot of sense from a business standpoint. In 2019, Porsche delivered 92,055 examples of the Cayenne (a 29% increase over 2018) and its bestselling model was the smaller Macan, which found 99,944 buyers. Rolls-Royce thanked the Cullinan for the 25% jump in sales it recorded in 2019 (up to 5,152 units), while Bentley credited the Bentayga for a 5% increase to 11,006 cars. It's no wonder Aston Martin allegedly ditched the RapidE to focus on the DBX, and Ferrari wants a piece of the pie. Related Video:

2023 Lamborghini Urus Performante revealed: less weight, more power

The name and design of the Pikes Peak record-setting Lamborghini Urus have finally been revealed. The 2023 Lamborghini Urus Performante is the new range-topper featuring aerodynamic improvements, lighter weight, new suspension and a dash of extra power for good measure. Together, the improvements make it the best performing Urus yet. The design changes are subtle, but noticeable, which is ironic for what's arguably the least subtle SUV on the market. The front bumper, hood and rear bumper have all been redesigned and feature more carbon fiber. The hood has an air extractor, too. A new front splitter and a rear wing have been added. The fenders have been widened, too to accommodate wider wheels and tires. Overall, downforce has been increased by 8%, and though no number was given, Lamborghini says drag has actually been decreased. Lamborghini also made some  Weight has been decreased by a sizable 104 pounds in total. The increased use of carbon fiber parts is part of that equation, and another part is the standard Akrapovic titanium exhaust system. The Urus Performante drops the standard SUV's air suspension for fixed steel springs that have a stiffer spring rate and lower the SUV. It still has electronically adjustable shocks, four-wheel steering, rear torque vectoring and multiple drive modes. Tuning on all of these have been updated for the Performante, and a Rally mode has been added for tail-happy dirt driving. Horsepower from the twin-turbo V8 is slightly increased, as well, to 657 horsepower (or a hellacious 666 CV in European units) and 627 pound-feet of torque. All of these changes allow the Urus Performante to get to 62 mph in 3.3 seconds, an improvement of 0.3 over the regular model. Its top speed remains at 190 mph. So it's slightly slower to 60 mph than a Porsche Cayenne Turbo GT, but has a higher top speed. And of course, it holds the Pikes Peak record for a production SUV at 10 minutes 32.064 seconds. The previous record holder was the Bentley Bentayga Speed with a 10-minute 49.902-second time. Lamborghini will begin delivering Urus Performantes by the end of the year. Pricing without destination starts at $260,676. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Like an iPhone S, the 2017 Lamborghini Aventador S adds speed and features

When most automakers introduce a new generation of vehicle, it represents a dramatic change in performance or design. Don't tell Lamborghini that – while the company calls its new Aventador S a new generation, the reality is that this is Sant'Agata's facelifted flagship, complete with some modest visual tweaks and a couple of new pieces of technology. In fact, it's closer to Apple's product cadence of introducing an S model of the iPhone before an all-new model. Those aesthetic changes include a new fascia that Lamborghini claims is more aerodynamic, while the vertical ducts on the outside of the lower intake optimize airflow around the front tires and those huge front wheels, while channeling more air toward the rear radiators. In back, there's a restyled diffuser, and a neat hexagonal exhaust outlet. Above that, there's a three-position active rear wing. All told, Lamborghini claims front downforce is up 130 percent while "overall efficiency" in high-downforce mode increases 50 percent and low-downforce mode improves 400 percent. New for the Aventador is a trick four-wheel steering system, a first for a series production Lamborghini. The idea with the system is like other four-wheel-steering. At low speeds it turns the rear wheels in the opposite direction of the fronts, tightening the Lambo's giant turning radius. At high speeds, the system works in reverse by turning the rear wheels in the same direction as the fronts and providing improved stability. But none of these style and tech changes are worth a damn without that big lump of fury in the Aventador S' middle. Like previous versions, there's a 6.5-liter V12, but its output is up to an SV-matching 740 ponies – torque is unchanged from the LP700-4 we tested in 2015, at 509 pound-feet. Max engine speed is up from 8,350 rpm to a wild 8,500 rpm. The result? Zero to 62 miles per hour in 2.9 seconds and a top speed of 217. Prices for the 2017 Aventador S start at an eye-watering $421,350 and – we're guessing – can creep up near $500,000 with a few carefully selected carbon-fiber accents and Ad Personam options. Lamborghini is planning to start deliveries in spring 2017. Related Video: