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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

2016 Lamborghini Huracan at the Horse Thief Mile | AutoblogVR

AutoblogVR returns to the Horse Thief Mile in the Mojave Desert to put the Lamborghini Huracan to the test. It's everything we want a modern supercar to be: Powerful, striking in appearance, and a riot to drive. But does it live up to Lamborghini's unique performance heritage? Senior Editor Greg Migliore reviews the Huracan on Horse Thief's unyielding curves and elevation changes to find out. Meanwhile, Autoblog Editor-in-Chief Mike Austin reviews a different kind of performance car – the Chevy SS at the IndyCar circuit on Detroit's Belle Isle. He's ably assisted by ace driver Simon Pagenaud. You must watch his hot lap! The SS is old-school V8 American muscle wrapped in Australian design and engineering. This AutoblogVR segment also launches on the app Sept. 13, and the teaser follows the Huracan preview above. Each week, new episodes will launch on the AutoblogVR App. We'll preview them here on Autoblog, but for the full immersive experience, head over to the app, which you can download for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too!

Artist gives Lamborghini Huracan fierce rattle-can paint job

It is nearly impossible to make a car as flashy as a Lamborghini even more so, but Miami-based artist and car customizer Rich B Caliente did just that. Caliente recently unveiled a piece where he painted an Imperial stormtrooper helmet from Star Wars in a striking mixture of matte blues, silvers, and golds. Not long after, Caliente was contacted by an artist known only as ZEVIGG who saw the customized stormtrooper helmet and wanted the same treatment for his Lamborghini Huracan. "I asked him to give me a day to think about this project since it involved major amounts of time and effort, on top of that it had never been done before as far as color blending an entire car. After some careful thought, I felt confident that I could knock it out of the box even though it was a $200,000-dollar car I'd be using as my canvas," Caliente told DUB Magazine. Dubbed "Project Inspire", the work took place over the course of three days in a paint booth at Exclusive Motoring, a high-end customization shop in Miami. Using nothing but spray paint cans, Caliente hand painted the Lamborghini like a grafitti artist spraying an underpass. The mixture of paints gave the car a rich patina and provided a base on which the car's owner added his own personal artistic touches. The car's look was capped off by Vossen Precision Series wheels, which were painted to match the car, and a set of grippy Toyo Proxes to keep the powerful Lambo planted. Soon after completion, the car was driven at the Miami leg of the Bullrun Rally. It now resides with its owner in New York City, where ZEVIGG parades it around as a rolling piece of art. Related Video: News Source: Motor Trend, DUB Magazine, @raymondneice Weird Car News Lamborghini Ownership Coupe Supercars Videos paint huracan street art