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Watch the Lamborghini Aventador SVJ break the Nurburgring lap record

The revolution will be televised. Lamborghini has posted the video of the Aventador SVJ breaking the Nurburgring lap record. With factory-backed race driver Marco Mapelli behind the wheel and a host of Pirelli engineers in support, the kaleidoscope-colored coupe posted a time of 6:44.97. Apparently the only difference between the production-spec SVJ and the record-setter is the tires: The retail SVJ will come with Pirelli P Zero Corsa rubber, the lap-flyer got shod with what we expect to be optional P Zero Trofeo R hoops. That's a little more than two seconds faster than the 6:47.3 set by the Porsche 911 GT2 RS — that car having taken the lap record from the Lamborghini Huracan Performante. Since Lamborghini hasn't revealed the Aventador SVJ, and won't until Monterey Car Week in August, we still don't have details on the special-edition car's specs. It is clear, however, that the SVJ is lighter and gets more grunt from its 6.5-liter V12 than the 3,836-pound, 740-horsepower Aventador S. We can look forward to a long list of carbon fiber and whiz-bang materials applications, plus info on the carmaker's tweaked ALA 2.0 active aerodynamics system ported over from the Huracan. For now, though, the unofficial teasers and the official teasers have been proved. We have high-definition video of what the SVJ is capable of on the German track in the right professional hands, and VBOX telemetry information to go with it. Enjoy. Related Video:

Lamborghini CEO says Urus headed to production

It's only a matter of time before Lamborghini is cleared to start producing the Urus sport utility vehicle, and, according to CEO Stephan Winkelmann, that time is expected to be soon, The Detroit News reports.
"We're going low profile now," Winkelmann says. "I can't tell you much on details now, but when we get close to the launch, we will have more." The CEO reportedly said earlier this year that the Urus would start production in 2017, which was backed up by earlier statements made by parent company Audi's CEO, Rupert Stadler, who told Autocar, "Lamborghini has to do it. Because of the need to dovetail into production cycles, we should see the Urus in 2017."
Lamborghini delayed production of the Urus a year ago due to Europe's economic climate while continuing to develop the SUV. But since then China, one of Lamborghini's largest emerging markets, has exhibited a slowdown of high-end luxury item purchases. Winkelmann now reportedly says the biggest opportunities are in "Japan, the Middle East and especially the US."

Lamborghini Aventador art car features every color of the rainbow

With a catalog packed with shades of orange and yellow, the Lamborghini Aventador doesn't shy away from bright colors. But the stock palette still pales in comparison to this latest art car.
This technicolor Aventador Roadster was created by Franco-American artist and musician Duaiv, who previously applied his talents to Ferraris like the FF and 458 Spider. Lamborghini Miami, a division of Prestige Imports in North Beach, Florida, applied the evidently very successful artist's painting to a vinyl wrap and fitted to the Lambo along with a Novitec rear spoiler to create a one-of-a-kind supercar that is anything but a sleeper. You know, just in case an Aventador didn't already stand out enough.