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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

VW pulls Lamborghini and Bentley from the Paris Motor Show

It's been slightly more than a year since the news that Volkswagen had intentionally cheated on diesel emissions testing broke. Since then, the company's reputation and image have suffered and it has struggled to regain its footing and composure. The automaker is shelling out billions in fines, so cost cutting is inevitable. Today, Reuters reports that Volkswagen subsidiaries Lamborghini and Bentley won't bring their elaborate displays to the Paris Motor Show next week. Auto shows can cost automakers millions of dollars, especially for supercar and luxury car brands that constantly try to compete and one-up with each other. Much of the money and fanfare goes to catering the media, and if an automaker has nothing new to reveal it can be difficult to justify the expense. The company told Reuters that it plans to attend smaller events that focus more on potential buyers. The Volkswagen group as a whole has shifted it's focus, both when it comes to products and auto shows like Paris. Next week, the automaker will be focusing on electric vehicles and electromobility. The company plans to reveal a new EV with 373 miles of range, eclipsing both the Tesla Model 3 and Chevy Bolt. Volkswagen has plans for 30 new electric vehicles by 2025. Lamborghini and Bentley aren't the only major automakers skipping Paris. Ford, Volvo, and Aston Martin have all decided to save money and focus their efforts elsewhere. Related Video:

Lamborghini Huracan gets sharp new factory appearance kits

If you, typical Lamborghini Huracan owner, aren't satisfied enough with the stock appearance of your $240,000 Italian sports car - and you know you aren't - the company has a solution. Rather than getting a tasteless gold-finish wrap or a set of oversized and overwrought Forgiato wheels, stick with factory-backed products. Lamborghini now offers three "After Sales" kits that add stripes, wings, and new wheels, all without voiding the warranty. Not that we'd know for sure, but it must be hard owning a Lamborghini. Especially when friends in Ferraris call it an overpriced Audi R8 (don't listen to them). Ordering one of Lamborghini's new kits is a surefire way to both set yourself apart and show you only trust high-quality, lightweight composite factory pieces like the matte black front splitter, side skirts, rear diffuser, and fixed rear wing. For you, Liberty Walk will not do. In addition to all of the aero bits, Lamborghini offers an appearance package that adds two body-length stripes to the car, all without harming your Verde Mantis paint. While stripes and aero are fine, if you really want to impress your friends, you must opt for the center-locking wheel kit that replaces the plebeian five-lug hub. This racing-inspired option comes with Super Trofeo inspired black wheels, and you won't even need a new set of tires. Price? Well, you know what they say about asking. Related Video: Featured Gallery Lamborghini Huracan After Sales Kit News Source: Lamborghini Design/Style Lamborghini Supercars