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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Volkswagen Group previews its wares on eve of Geneva show

The Volkswagen Group is comprised of 11 brands producing 240 vehicles across 49 factories throughout the world. So the best way to show off the range of the VW family is to cram a few thousand journalists and VIPs into a massive makeshift stand to outline the Group's goals, what's in the pipeline and what you'll be able to buy later this year.
To that end, VW pulled out all the stops on the eve of the 2012 Geneva Motor Show, bringing along 10 vehicles from across the range. We'll be delving into the details of each over the next two days of show coverage, but before that happens, you can read all about what we saw tonight from the cheap seats after the break.

Lamborghini to reveal Aventador SVJ with new Nurburgring lap record?

We'll soon be seeing the Lamborghini Aventador Superveloce J, and rumor has it that we'll be seeing a new production car lap record at the Nurburgring to go with it. Remember, last year the Huracan Performante lapped The Green Hell in 6:52.01, then in September the Porsche 911 GT2 RS bettered that with a time of 6:47.25. Lamborghini supposedly wants its record back, and has used the track-biased Aventador SV J to set a lap about two seconds quicker than the Porsche. Both vehicles take liberties with the phrase "production car." Porsche built just 1,000 of the 911 GT2 RS, and the Aventador SV J is expected to come in numbers well below that. The Italian carmaker only built 600 of the Aventador SV. The J, in a circular bit of word logic, stands for the Spanish word "Jota," and is how to pronounce the letter "J" in Spanish. Lamborghini has used the appellation three times before on extra-special special editions: a one-of-one Miura, on 30 Diablo SE30s, which were track versions of the 30th Anniversary Diablo SE, and a one-of-one Aventador. Odds are the newest Jota will maintain respect for such limited numbers. The Aventador SV J's been captured on all kinds of video running hard at the 'Ring. Last week, Instagram user 43lambo posted on the new lap record. When Autocar asked Lamborghini about it, the carmaker didn't respond to queries. In 2015, the 630-horsepower Aventador SV set a time 12.5 seconds behind the Porsche. The SV J should up the 6.5-liter's V12 output to between 780 and 800 horsepower, lose a substantial amount of weight, and benefit from a suite of serious aerodynamic aids like a larger front splitter, that sculptured rear wing, and a high-mounted dual-exhaust blown diffuser. A rumor from a few months ago said the SV J had already set a time of 6:54 while navigating traffic and a coned-off section of track. If that's true, it seems entirely within the realm of possibility that, without interruptions, the new V12 Lamborghini could establish a record. We should find out soon. Tangential rumors also say the Lamborghini Urus nailed a 7:47 lap at the 'Ring, which would make it the swiftest SUV around the 'track, eclipsing the 7:51.7 time set by the Alfa Romeo Stelvio Quadrifoglio. Related Video: