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2013 Lamborghini Aventador LP 700-4 Roadster

What Dreams May Come
The Lamborghini Aventador LP 700-4 Roadster left me stupefied. Despite my experience with countless other high-powered exotics on a variety of racing circuits, including nearly all of its Gallardo siblings, the all-wheel-drive, 700-horsepower flagship dropped my jaw to the ground.
Less than 24 hours earlier, I had been sitting on an airplane at 39,000 feet studying press releases about the Italian automaker's newest range-topping convertible. While everything looked spectacular on paper, I was genuinely concerned that its new cylinder deactivation system and open-roof configuration would spoil some of the fun - soften its personality, to be more specific.

2015 Lamborghini Aventador LP 700-4 Roadster Review

"Lamborghini Murcielago." That's what I would tell anyone who asked what my favorite car was. Yes, there were easier cars to drive than the wailing wraith from Sant'Agata Bolgnese, and that was partly why I liked it so. It was impossible to see out the back – reversing was easiest done with the door open, sitting on the sill. My head banged the door frame when I checked traffic on the left. The seat made my butt hurt. The cabin ergonomics were based on a design language that humans haven't yet translated. It boiled over in stop-and-go traffic. It was big. Yet it drove like nothing else, with the instant zig-zag reflexes of a mako designed in The Matrix. The Murcielago's thrills weren't laid out on the ground, you had to dig for them with your bare hands. And that's what made it outstanding. When I first drove the Aventador at its launch in Rome, I spent the day blasting around the circuit at Vallelunga. It was so easy to drive – "too easy by half," as Jeremy Clarkson would later say of it – viciously quick, unholy fun, and very good. But it was a little too easy to drive. Which is why the Murcielago remained my favorite car, ever. Until two weeks ago. The Aventador came when the rough-diamond Gallardo was Lamborghini's in-house reference for ease-of-use. But now we have the fire-and-forget Huracan. Having driven one after the other, and on the context of LA streets instead of the smooth and open landscape of Vallelunga or Laguna Seca, I now see the Aventador for what it truly is: the representation of the bull that's on the Lamborghini badge – head-down, horns-out anger. Like the Murcielago, the Aventador is big. It's more than ten inches longer than a Chevrolet Corvette, five inches wider than a Dodge Charger SRT Hellcat, and 3.5 inches wider than a Dodge Viper. It is also low, an inch lower than the already ground-floor Huracan. I won't pretend to be rational about it: the Aventador says everything I want a car to say. It's the certain, antidotal statement to brief and befuddled everyday lives. The cabin is a cockpit in every sense: close-fitted, button-filled, lit up. I'm five-foot-eleven, and I wear it like a tailored suit. I gave a ride to a guy who's six-foot-three and perhaps 260 pounds, so it can fit much larger frames but I still don't know how he got in or out through that scissor-door opening. The trunk in the Murcielago was big enough to hold a single dream.

Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.