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Lamborghini Urus S adds Performante power and new styling

The Lamborghini Urus just got a new performance variant in the Performante, but now the standard Urus is going through a mid-cycle upgrade of sorts and being renamed the Urus S. So, for the time being there won’t be any Urus models beyond the S and Performante. The Urus S is being treated to the same power upgrade and powertrain calibration as the Performante. That means itÂ’ll have the more potent 4.0-liter twin-turbo V8 that produces 657 horsepower and 627 pound-feet of torque — that is 16 ponies more than the base Urus itÂ’s replacing. The 0-62 mph time lags behind that of the PerformanteÂ’s by a couple tenths at 3.5 seconds. However, thatÂ’s 0.1 second quicker than the old Urus. The S gets a re-tuned exhaust system that Lamborghini says is “more distinct” at startup and has a “sharper note” in each drive mode. And speaking of drive modes, you get seven in the Urus, including four on-road modes and three off-road modes for any possible scenario. What the Urus S doesnÂ’t get from the Performante is that modelÂ’s fixed suspension. Instead, Lamborghini carries over its air suspension from the pre-refresh Urus that allows for a wider breadth of use cases than the singular-minded Performante. A number of minor design updates give the Urus S a fresh look. It gets a new front bumper and a new matte black-painted stainless steel front skid plate. The hood is now made of carbon fiber and has matte black-painted air vents, and a new optional carbon fiber roof brings even more sportiness to the table. Lamborghini says its new rear bumper design is meant to make the car look more “streamlined and elegant.” Plus, the updated exhaust system features a new twin-pipe exhaust exit design. Additional wheel options are available in 21-inch, 22-inch and 23-inch flavors. More customization options abound, too, as Lamborghini says itÂ’s greatly expanded its options list of colors, trims, wheels, style packages and “special details.” The same can be said for interior customization, as the Urus S offers all new colors and trims. The Urus S is set to start at ˆ195,538, but U.S. pricing wasnÂ’t provided at reveal time. Expect it to arrive soon and be sold alongside the Performante model here in America. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Lamborghini Centenario to grace the cover of next Forza game

The creatives at Turn 10 Studios must have had a heck of a time choosing which new supercar would feature on the cover of the next installment in the Forza franchise. We saw an unsurpassed array of exotic machinery, after all, unveiled last month alone at the Geneva Motor Show, but in the end it's the Lamborghini Centenario that got the nod. The exclusive supercar marks the 100th anniversary of Ferruccio Lamborghini's birth, and stands as "the most powerful Lamborghini produced to date," in the words of the company's own R&D chief Maurizio Reggiani. Unfortunately only 40 examples will ever be made – 20 coupes and 20 convertibles – and they've all been sold for the equivalent of nearly $2 million apiece. It will hit the small screen in the next Forza game before any of those extremely fortunate customers have theirs delivered in real life. Microsoft will reveal the new game at E3 in June, but for now we don't even know what it will be called. Forza Motorsport 7? Forza Horizon 3? Something else entirely? We'll have to wait to find out, but the Centenario will definitely be on the cover. This won't be the first time that a Lamborghini has graced the cover of a Forza game. The Huracan appeared on the cover of Forza Horizon 2. Previous cover cars have included the Ford GT, McLaren P1, Dodge Viper, Ferrari 458 Italia, and Audi R8. That'll make the Raging Bull marque, by our account, the only to be featured twice in the series. Related Video: Lamborghini partners with Microsoft: Lamborghini Centenario is cover car for next Forza game on Xbox. Sant'Agata Bolognese, 04 March 2016 : The Lamborghini Centenario will feature on the front cover and within the next Forza racing game on Xbox. Lamborghini and Microsoft's Turn 10 Studios announced their latest collaboration at Geneva Motor Show in March 2016, with the new Xbox game to be revealed at the Electronic Entertainment Expo in June 2016. The Centenario will be available "First in Forza," giving millions of fans around the world the exclusive opportunity to experience the virtual version of the car on Xbox before its road debut. Thus, players will be the first to enjoy the aspects of the car celebrating the 100 year anniversary of founder Ferruccio Lamborghini's birth, starting from the naturally aspirated V12 Centenario which produces 770 hp and powers from 0100 km/h in 2.8 seconds ( 0-300 km/h in 23.5 seconds) with a top speed of more than 350 km/h.