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Lamborghini set an all-time sales record in 2019

Growing demand for the Urus helped Lamborghini set an all-time sales record in 2019. The company delivered 8,205 units, a significant 43% increase compared to 2018, and well over half of its sales came from its only SUV. Annual sales in the Asia-Pacific region grew by 66% to 2,162 units, but the United States remains the company's largest market by a long shot. This partially explains why the Urus (pictured) raced ahead the Aventador S and the Huracan Evo to become Lamborghini's best-selling model by a long shot. The assembly line at Sant'Agata Bolognese, Italy, rolled off 4,962 examples of the SUV in 2019, followed by 2,139 units of the Huracan Evo, which Lamborghini manufactures in a separate building at the same facility. The V12-powered Aventador S also made there logged 1,104 sales, an impressive figure considering it's Lamborghini's oldest and most expensive model. While Lamborghini is celebrating a record year, and its ninth-consecutive year of growth, it previously announced it plans to cap production at 8,000 units in 2020 in order to maintain a degree of exclusivity. "We must not go on growing forever," company boss Stefano Domenicali warned in 2019. It could ultimately reach the 10,000-car threshold, but only after it adds a fourth series-produced model to its range to balance it out. There's no word yet on what form the fourth car will take, though unverified rumors point to an electrified 2+2 tourer. Lamborghini nonetheless entered 2020 on a positive note. It's in the process of developing a hybrid variant of the Urus, it's putting the final touches on the track-bound ST-X variant, and it's shaping the Aventador's successor. It remains confident in its overall outlook, it affirmed in a statement accompanying its 2019 result. Enthusiasts devote a considerable amount of energy to bashing high-riding models made by luxury brands, but sales figures prove entering the SUV segment makes a lot of sense from a business standpoint. In 2019, Porsche delivered 92,055 examples of the Cayenne (a 29% increase over 2018) and its bestselling model was the smaller Macan, which found 99,944 buyers. Rolls-Royce thanked the Cullinan for the 25% jump in sales it recorded in 2019 (up to 5,152 units), while Bentley credited the Bentayga for a 5% increase to 11,006 cars. It's no wonder Aston Martin allegedly ditched the RapidE to focus on the DBX, and Ferrari wants a piece of the pie. Related Video:

We visit the Lamborghini Museum at company HQ in Sant'Agata

Last week, Lamborghini invited us to stop by its Sant'Agata Bolognese headquarters to have a look around the factory and pick up a few technical tidbits about its new Huracán LP 610-4. It won't surprise you to learn this, but Lambo's foyer is pretty rad.
Rather than front its offices and factory with a gift shop and a reception desk, Lamborghini puts its amazing heritage on full display by offering up the corporate museum as a first impression to visitors. We had coffee in the morning and lunch after the press conference in this space, with stunning Italian concept cars and production models serving as an impressive backdrop to it all. Not wanting to miss the opportunity to share the Lamborghini collection with exotic-car crazed Autoblog readers (you know who you are), we did our best to capture everything we saw in the gallery here.
With some variation, the museum's two floors are separated by vintage: older models downstairs and newer up. When you walk through the front door, you're flanked by two of the coolest Lamborghinis in the marque's impressive history: a 350 GT to the left and a perfectly green Countach LP 400 on the right. Perhaps our favorite car in the whole joint, the Countach's Bertone body is still almost impossible to believe. Up close, we're reminded how design-driven this car is; the seats are so far inboard from the scissor doors that it's difficult to imagine that engineers ever agreed that the shape was a feasible one for production or actual driving.

2015 Lamborghini Huracan LP 610-4 Review

For seven years, Lamborghini sold the Gallardo alongside the Audi R8. And despite sharing more with the Audi than most Italians would like to admit, the Gallardo was a true Lamborghini. Meanwhile the Audi R8 was every bit the stoic German. How did the Gallardo do it? Emotional distance. As cliche as it sounds, the Lamborghini felt more temperamental, although not always in a good way. That fiery disposition made it salacious at mere idle and a baying brute at the limit. The Gallardo's successor, the Huracan, incredibly is even closer to the R8 under the skin, but is galaxies apart from the Audi in terms of impression and intent. The R8 already has a reputation as an everyday supercar, faster than a speeding bullet, able to carry small groceries in a single trunk. With the Huracan, we wanted to find out if it offers the same benefits without dampening that scalding Italian attitude. That difference from old to new starts with subtlety: the Huracan's "dynamic wedge" shape doesn't boast; there isn't a single clingy component demanding your attention. The package fits together so well that you can't just look at one thing, you have to look at everything. There are details atop details, from the Y-shaped LED daytime lamps to the side glass that tucks into the body like an alien canopy. The designers worked to build in enough downforce that the Huracan wouldn't need active or moving aerodynamic devices. So whereas the Gallardo Superleggera looked good with a wing, putting such spoilage on a non-competition Huracan should incur one of those NHTSA-sized, $14,000-a-day fines. There are some hitches to just getting in and driving. There's no reflexive ease to the start and transmission procedures. We always need to remind ourselves of the steps to the dance and "Oh, that's right, pull this for Reverse." Lamborghini changed the shape of the Audi buttons lining the waterfall console, but it looks too close to the A4. The Italians also carried over that funky two-step process of pushing a button and turning a knob to control fan speed. The Huracan ditches Audi's stalks on the steering column by placing buttons on the wheel. The result is fiddly, but okay. It's a fine office, though. The cabin trim feels like eight different shades of Black Hole, and you sit so close to the ground that Lamborghini should offer a bucket-and-pulley system on the options list. The seats are firm and supportive where they need to be, and comfortable everywhere.