Navi+rear Cam+front And Rear Parking+power Heated Seats+glass Bonnet on 2040-cars

Auto blog

Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.

Lamborghini explains the challenges of putting Alexa in a 640-hp coupe

LAS VEGAS — Lamborghini and Amazon will continue their collaboration in a bid to bring an ever-greater degree of connectivity to the supercar segment, the Italian firm told Autoblog on the sidelines of CES 2020. Now that Alexa technology is available in the Huracan Evo, making it available across the rest of the range is relatively straightforward. Maurizio Reggiani, Lamborghini's research and development boss, explained adding voice recognition technology to a car like the 640-horsepower Huracan was easier said than done. "We had to split voice from the engine's sound, especially when the car is in Corsa [mode]. Alexa's engineering team spent a long time in Sant'Agata," he explained. Making the engine quieter so owners can pre-heat their oven while driving wasn't an option. The Huracan Evo released in 2019 is equipped with a relatively new, touchscreen-based infotainment system developed entirely in-house, so it was the ideal starting point. It was also one of the most challenging use cases for the engineering team, and not just because its two-seater cabin is small and noisy in the best possible way. "The V10's frequency is unique. If you take the V12 [in the Aventador S], it's much more regular. The V10's high frequency is one of the most difficult sources of sound to manage," Reggiani said. He stopped short of confirming when Lamborghini's other models will receive Amazon Alexa, though we wouldn't wait for the option to appear on the Aventador S because the model is at the end of its career, and its replacement — which will receive hybrid power — is right around the corner. Reggiani assured us adding Alexa to the Urus would be "much, much, much simpler," partly because its cabin is far quieter than the Huracan's. Why bother with technology when Lamborghini built its reputation mega horsepower? The answer is simple: Buyer demand. "We need to speak the same language as our new, younger customers," Reggiani said. "They want to ask, and to have. The car must be able to satisfy this kind of request." 

Lamborghini unveils Aventador SVJ 63 Roadster and Huracan EVO GT Celebration

Lamborghini didn't stop at removing the roof of the limited edition Aventador SVJ in order to create the Aventador SVJ Roadster. Instead, the Italian carmaker puts its Centro Stile design division in a room with the Ad Personam customization division, and they came up with colored-keyed takes on what's called the Aventador SVJ 63 Roadster. The "63" refers to both the year Ferruccio Lamborghini founded his car company, and the number of open-topped SVJs that will be made. The eight exterior themes that will be exclusive to this car start with the one shown on the Pebble Beach concept lawn, in matte Grigio Acheso with details like the "SVJ" and "63" graphics in Arancio Dac. Matte Titanium center-lock wheels get Arancio locking plates.  The interior will offer three themes in the SVJ's usual materials, Alcantara and Lamborghini's CarbonSkin. A badge on the steering wheel plays off the "63" logo inscribed on the back wall in lasered Alcantara and CarbonSkin. The show car's cabin rocks it up with Grigio Octans, Grigio Cronus, and Arancio Dryope (orange), with the carbon fiber seats finished with white Q-Citura cross-stitching. The news about this car is little more than a public service announcement, though, since all 63 examples are already sold. Lamborghini put two more surprises in its Monterey trailer, the first being the Huracan EVO GT Celebration. Thanks to the Grasser Racing Team and Paul Miller Racing, Lamborghini's won both the 24 Hours of Daytona and the 12 Hours of Sebring two years in a row. Limited to 36 units — the combined race durations in hours — the Huracan EVO GT Celebration plucks the GRT livery motif for its street version. The display version wears Verde Egeria and Arancio Aten, but there are nine combinations possible by combining the three available primary body colors and three available secondary colors. The Huracan's hexagon design motif is used to frame the “11,” the number of the GRT racer that won Daytona and Sebring this year. Badges on the sides read "Daytona 24" and "Sebring 12," and the driver's B-pillar is adorned with a carbon fiber plate inscribed with "X of 36." Race fans who want to go all the way can order a Lamborghini Squadra Corse shield placed on the roof between Italian and U.S. flags, and laurel wreaths on the rear fenders. The interior borrows the primary exterior color for cross-stitching on the new racing seats introduced on this car.