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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

2021 Lamborghini Aventador SVJ Xago is all about the hexagons

Every modern-day hypercar needs to have loads of limited-production special editions. Even the most exclusive cars such as the Bugatti Chiron aren't exclusive enough. And as a result of needing to satiate the demand for special hypercars, there are some odd limited editions. The latest is the 2021 Lamborghini Aventador SVJ Xago Edition. It's special because of hexagons. Well, it's not just hexagons. It also celebrates Lamborghini's Ad Personam customization program and the fact that customers can now participate in the program virtually instead of flying out to Italy. As it so happens, this special Aventador can only be ordered through the virtual version of the program. So what's the connection between an online customization program and hexagons? We have no idea. And the connection is more tenuous when you see that Lamborghini says its hexagonal patterns for the car were inspired by the hexagonal clouds on Saturn's north pole. Yes, you read that right. Oh, and the name? We also don't know, but it might just be that they're the middle letters of Lamborghini's design theme called "hexagonita." Among the hexagon details are silver patterns that fade in and out on the paint. The interior upholstery features a hexagonal pattern all the way down, too. Outside of that, the customer gets to pick the paint colors, which will also be reflected by contrast panels on the seats. Otherwise, it's a regular Aventador SVJ, which is still pretty exciting with a blistering Nurburgring lap time and 770 horsepower. Only 10 of these hexagonal Aventadors will be built, and that leaves us a bit vexed. Shouldn't Lamborghini build a number of these cars divisible by six? A very mild hex upon the person that missed the opportunity to sextuple down on the hexagon theme. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.      

'Boy Wonder of Supercar Sales' talks Lamborghini

Brett David has a pretty darn good life. At 26 years old, he's the CEO of Prestige Imports in Miami, which puts him at the wheel of the largest Lamborghini dealership in the US. Prestige also happens to have moved more Audis than any other dealer in three years.
CNBC's Squawk Box had him on for a sitdown in a segment it called "Secret Lives of the Super Rich," where the network highlighted the burgeoning demand for Lamborghinis. Besides talking about the recession-proof Lambo market and his new-age clientele, David explained how he sold his first Lamborghini. At 17. To Missy Elliot. The whole video is really worth a watch, which you can do by scrolling down.