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New Lamborghini Urus variant shown racing up Pikes Peak

Lamborghini set an all-time sales record in 2021 thanks in part to the Urus. The super-SUV has predictably been a hit, and it's getting an update in the near future to remain competitive. Footage published on social media gives us a preview of what to expect from the model. Posted on Instagram, the short video shows a camouflaged Urus prototype racing up Pikes Peak in Colorado. "When you're going that fast anything can happen," the narrator warns, but the preview stops short of revealing exactly what we're looking at. The footage of the SUV isn't much help, either: the Urus moves fast and is rarely in focus. Earlier spy shots may provide better insight into what's coming, however. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Images of a pre-production prototype testing in the snow published in January 2022 suggest that the visual changes made to the Urus will be relatively minor. They include additional vents integrated into the front bumper and a redesigned rear bumper. We're also expecting that the interior will receive new tech features, and it's not too far-fetched to speculate that a handful of mechanical changes will be found under the sheet metal. And, unverified rumors claim that a gasoline-electric hybrid powertrain will be made available in the coming years. Lamborghini will release additional details about its new Urus flavor in the not-too-distant future. That's also when we'll find out more about the Pikes Peak connection. Is the Italian firm planning to dethrone sister company Bentley and set a new SUV record? Stay tuned. For context, the current record holder is a Bentayga that raced up the 156-corner mountain in 10 minutes and 49.9 seconds in June 2018. The updated Urus isn't the only new Lamborghini model in the pipeline. The final evolution of the Huracan will make its debut before the end of 2022 and it will be worth waiting for: it will be a production-bound version of the off-road-ready Sterrato concept unveiled in June 2019. Lamborghini SUV Luxury Performance

Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

Lamborghini braces us for the end of Gallardo production

A changing of the guard is afoot in the Lamborghini stables. The Italian supercar brand sticks with a particular model for a respectably long period of time, thus any model changeover is cause for attention. First came the gloriously badass Aventador succeeding the Murcielago, which signals that the Gallardo replacement is on the way next. Not one to let any occasion go without its due pomp and circumstance, Lambo released a video entitled "The Final Gallardo."
The clip features various footage from the life of the Gallardo, worked in with a manifesto of sorts regarding Lamborghini's purpose, and how that fits into the Italian way of life. Little is stated about the Gallardo itself, let alone the eventual replacement. Additionally, it is unclear if the video is to celebrate a special "Final Edition," or merely the last Gallardo to roll out of Sant'Agata Bolognese. Until we do see the Gallardo successor, feel free to watch Lamborghini reveling in the sound of its own awesomeness in the video below.