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We visit the Lamborghini Museum at company HQ in Sant'Agata

Last week, Lamborghini invited us to stop by its Sant'Agata Bolognese headquarters to have a look around the factory and pick up a few technical tidbits about its new Huracán LP 610-4. It won't surprise you to learn this, but Lambo's foyer is pretty rad.
Rather than front its offices and factory with a gift shop and a reception desk, Lamborghini puts its amazing heritage on full display by offering up the corporate museum as a first impression to visitors. We had coffee in the morning and lunch after the press conference in this space, with stunning Italian concept cars and production models serving as an impressive backdrop to it all. Not wanting to miss the opportunity to share the Lamborghini collection with exotic-car crazed Autoblog readers (you know who you are), we did our best to capture everything we saw in the gallery here.
With some variation, the museum's two floors are separated by vintage: older models downstairs and newer up. When you walk through the front door, you're flanked by two of the coolest Lamborghinis in the marque's impressive history: a 350 GT to the left and a perfectly green Countach LP 400 on the right. Perhaps our favorite car in the whole joint, the Countach's Bertone body is still almost impossible to believe. Up close, we're reminded how design-driven this car is; the seats are so far inboard from the scissor doors that it's difficult to imagine that engineers ever agreed that the shape was a feasible one for production or actual driving.

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Lamborghini Sian is brand's first hybrid and also its most powerful car

The rumors surrounding Lamborghini's application of hybrid technology will finally materialize at the 2019 Frankfurt Motor Show. The Italian firm introduced a limited-edition model called Sian, which stands out as its most powerful street-legal car ever and its first production-bound hybrid model. The Sian's gasoline-electric powertrain gives Lamborghini's mighty, naturally-aspirated V12 engine a new lease on life. It's completely different than the setup found in the 2014 Asterion LP910-4 concept, though, and it's considerably more advanced than a standard hybrid system. An electric motor sandwiched between the engine and the transmission receives electricity from a supercapacitor and injects 34 horsepower into the driveline. While that sounds like a rounding error in a car with the Raging Bull emblem on its nose, the 48-volt mild hybrid system helps the Sian return better gas mileage, provides a boost under hard acceleration, and powers the cars on its own at ultra-low speeds, such as when parking. The hardware tips the scale at a reasonable 75 pounds. Lightweight, composite materials like carbon fiber offset the hybrid system's mass. The mid-mounted V12 relies on titanium intake valves to generate 785 horsepower, a figure that makes it the most powerful road car engine in Lamborghini's 56-year history. The system's total output checks in at 819 horsepower. The Sian takes 2.8 seconds to reach 62 mph from a stop, and its top speed lies somewhere north of 220 mph. Visually, the Sian blends styling cues from Lamborghini's emblematic past models with features borrowed from its futuristic, forward-thinking concept cars. The wide, Y-shaped LED daytime running lights come straight from the Terzo Millennio introduced in 2017, while the six hexagonal rear lights are a nod in the direction of the Countach released in 1974. The Gandini line that characterizes every Lamborghini is accounted for; it defines the car's low-slung profile. The interior reflects Lamborghini's drive to make its cars more high-tech. The driver faces a digital, configurable instrument cluster, and the center console houses a touchscreen that displays a version of the infotainment system first seen on the Huracan Evo. Poltrona Frau leather and 3D-printed parts continue bridging the gap between Lamborghini's heritage and its future. Lamborghini will make 63 examples of the Sian by hand in its Sant'Agata Bolognese, Italy, factory. It chose that number because it was founded in 1963.