2014 Lamborghini Aventador on 2040-cars

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Lamborghini sold a record 3,245 supercars last year

Lamborghini sold 3,245 vehicles last year. That figure represents new record for the Italian automaker, which moved more supercars in 2015 than it has in any of its past 53 years in business. And that number only stands to grow in the coming years. This represents an enormous increase over the 2,530 units it sold in the previous calendar year – which itself set a new record in 2014. Lamborghini's previous high-water mark stood at 2,430 units sold in 2008, but dipped in subsequent years through the global economic downturn that hit exotic automakers particularly hard. What's more is that the Raging Bull marque is gearing up to increase its sales even further in the coming years. The factory in Sant'Agata is preparing to add a third model line to the existing Huracan and Aventador with the introduction of the Urus. Once production of the new crossover ramps up, Lamborghini expects to sell approximately 3,000 of them each year, potentially doubling the record numbers from last year. Even at those figures, the Italian brand remains among the smallest in the Volkswagen Group. Sales numbers from 2014 reveal that Bentley sold approximately 11,000 units, leaving only Bugatti as a smaller producer than Lamborghini with sales of its multi-million-dollar supercars counted in the hundreds, not thousands. Though it also posted record sales last year, rival McLaren sold roughly half the number of supercars that Lamborghini did at 1,650 units. By comparison Ferrari currently limits its production to 7,000 units per year – more than double Lamborghini's figures – and could raise that limit in the near future. Related Video: AUTOMOBILI LAMBORGHINI: 150 NEW JOBS IN 2015 FOR THE URUS PROJECT WITH FURTHER HIRINGS TO FOLLOW IN 2016 Sant'Agata Bolognese, 26. January 2016 – Automobili Lamborghini just ended 2015 with exceptional results. The all-time record of 3,245 vehicles sold worldwide comes with a rapid growth in workforce, which now stands at 1,300 employees. More than 150 assembly line workers, technicians and highly qualified specialists have been hired recently with open-ended contracts, bringing the total of permanent employees taken on over the past five years to more than 600. Stephan Winkelmann, President and CEO of Automobili Lamborghini, commented: "Lamborghini is experiencing strong, steady growth in sales and also in its workforce.

Lamborghini's Revuelto enjoys new high-tech build processes

Lamborghini exited the old age with a number of big bangs. The Aventador not only got an Ultimate special edition, but also a couple of one-offs with the Invencible and Autentica. The sold-out Huracan is rushing into the sunset in two directions, one on the road with the 60th Anniversary models, the other on the dirt with the sensational Sterrato. The brand with all the bull enters the new age with even more pop, attaching an electric motor to its hallmark V12, and remaking the Sant'Agata Bolognese factory that produces the hybrid V12 and the Revuelto two-door wrapped around it. In a video called "Building the Dream," various members of the Lamborghini family explain how the production process have improved so that everyone can ensure they're building a better car, better. A fair bit of the Manufattura Lamborghini story reminded us of Maserati's high-tec production overhaul at the Viale Ciro Menotti facility for the Nettuno V6 in the MC20. Computerized tools deliver repeatable build standards, the engine is built over a set of stations that include new seal testing and a final testing room, the transmission getting its own set of stations and build teams. There's also a sustainability story inside and outside, with new machines and software enabling more utilization of hides for interiors, CO2-neutral energy runs the plant, and not far away, there's a small forest with bee hives.   The most impressive bit might be the automaker saying the new setup increases the customization options. With Lamborghini building one-offs for clients, we didn't realize there was anything left to customize. The one line that stuck out to us was when Chief Manufacturing Officer Ranieri Niccoli said there's a new V12 assembly line "that in the future can accommodate different engines." That's called foreshadowing. While we wait to find out what that sentence could mean, grab some gelato and have a watch of the video above. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini gets to work on Huracan LP610-4 Super Trofeo

We all know the story of how Automobili Lamborghini got its start. The short of it is that Ferruccio, who had already started a successful tractor business, wanted to stick it to Enzo Ferrari, so he started making sports cars of his own. Lamborghini, however, never embraced motorsports to the same degree that Ferrari has - dabbling in Formula One engines in the early '90s and the occasional foray into GT racing - but these days the Raging Bull marque is getting more serious about racing. It partners with Reiter Engineering to field competition versions of its road-going supercars, and organizes its own one-make series with individual championships around the world.
That's where the new Huracán comes in. While the Ferrari Challenge has progressed from the 348 to the 355, 360, 430 and now the 458, the Lamborghini Super Trofeo has always been centered around the Gallardo. That's because the series only kicked off in 2009, and the Gallardo had been in production since 2003. But now that the Gallardo has been replaced by the Huracán, the Squadra Corse team is hard at work on their new Super Trofeo racer.
To that end, Lamborghini has recruited racing drivers Fabio Babini and Adrian Zaugg to conduct development work on the Huracán LP 610-4 Super Trofeo. Babini is a GT racing veteran who took a class win at Le Mans in 2001, while Zaugg came up the formula racing ladder, competing on A1GP and GP2 before signing on as a Lamborghini factory driver.