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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini Aventador SV gets more, less weight [w/video]

Following Lamborghini's recent tease, we were pretty certain that the Italian supercar brand would unveil its Aventador Superveloce at the 2015 Geneva Motor Show. Sure enough, during the Volkswagen Group Night event, the supercar with more power and less weight made its grand debut. Technically dubbed the Aventador 750-4 SV, Lambo revised the valve train and added a new four-exit exhaust with less backpressure. The result is a redline now at 8,500 rpm and a boost to 740 horsepower and 509 pound-feet of torque. Grunt still gets to all four wheels via a seven-speed gearbox. The changes help reduce the sprint to 62 miles per hour to just 2.8 seconds, and if that's not enough, 124 mph is just 8.6 seconds away from a standing start. The top speed reportedly rises to 217 mph. The other major factor in helping this improved performance is a 110-pounds reduction in weight to tip the scales at 3,362 pounds, which comes thanks to copious amounts of carbon fiber. On the outside, the door panels, side sills, fenders and new fixed rear wing are all made from the lightweight material, and the upgraded parts for the body reportedly increase downforce by 170 percent. The interior even features Lambo's Carbon Skin fabric for the headliner. Beyond the lighter weight and extra power, customers get magneto-rheological dampers, carbon-ceramic brakes and variable ratio electric power steering. All of this Italian performance comes at a price of 327,190 euros before any value-added tax when the cars go on sale in the spring. Official US pricing isn't announced yet , but that figure equates to about $366,000. Check out a video of the car being unveiled at VW's Group Night festivities in Geneva.

Lamborghini Aventador SVJ Roadster removes roof for added sound and fury

In his first drive review for Autoblog, contributing writer Jason Harper described the sound of the Lamborghini Aventador SVJ as a "GT3 race car married to a Learjet crossed with a Valkyrie warrior screaming at her husband. At full flog it's loud enough to make you wince and eradicate all conversation. It is the sound of a non-turbo V12 doing exactly what it's made for." Now, imagine hearing all that without a pesky roof in the way. That's what you'll get with the Lamborghini Aventador SVJ Roadster unveiled at the Geneva Motor Show. It is the convertible version of the SVJ, which replaces the coupe's fixed roof with a carbon fiber panel that must be physically removed and stored under the hood. There is a not-insignificant weight penalty of 110 pounds for going topless, which certainly stands in contrast to the SVJ's various weight-saving measures. Otherwise, the Roadster is business as usual for the SVJ. As a refresher, this Aventador would be the latest-and-greatest version with a track focus. Besides weighing less than the 730-horsepower Aventador S Roadster, it boasts 759 horsepower and 531 pound-feet of torque from its naturally aspirated V12. Lamborghini says the SVJ Roadster will accelerate from 0 to 60 mph in 2.9 seconds, which is 0.1 second slower than the coupe. It has a seven-speed automated manual transmission and all-wheel drive. The SVJ features the second-generation Aerodynamica Lamborghini Attiva system (ATA), which basically adds an abundance of active aero elements designed to reduce drag and dramatically increase downforce. Those elements manage to selectively channel air away from the prominent rear wing to reduce drag (and therefore increase speed) on a straightaway, while allowing the wing to do its job and increase downforce when braking. It also effectively "stalls" air away from one half of the wing during cornering to provide extra downforce on the inside wheels during cornering and therefore increase grip. For the roadster, airflow is uninterrupted regardless of whether the roof is in place or removed, and Lamborghini says the SVJ sees a 40 percent improvement in downforce compared to the old SV Roadster. Other SVJ elements include a special rear-wheel steering system, while the Haldex fourth-generation all-wheel-drive system and magnetically controlled adaptive suspension have been specially tuned. For the latter, anti-roll stiffness has been improved by 50 percent compared to the SV Roadster.