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Ares Project Panther is a Lamborghini Huracan in DeTomaso Pantera's clothing

Ares is nothing if not ambitious. The Modena-based company specializes in low-volume, boutique reimagining of existing vehicles. That's not a terrible business to be in, if you can make money, and after all this is how many of the famous names in styling came about: Pininfarina, Ghia, Bertone, and Karmann. So far, Ares has announced many projects, including a two-door Bentley Mulsanne and a rebodied Mercedes-AMG G63 called the X-Raid, but the new Project Panther is the most ambitious yet. It appears to be a rebodied Lamborghini Huracan heavily inspired by the classic DeTomaso Pantera, although unlike that car it'll retain the Lamborghini V10 instead of adopting an American powerplant. Which is an odd choice, if you're into the Pantera – and frankly, an odd choice if you're into Lamborghinis. A completely unique body, not inspired by any other make, would certainly be a valuable one-of-one for a well-heeled car collector. But the Pantera? For years it was held in relatively low esteem, a relatively low-buck exotic that wasn't welcome at the local concours events. Its reputation has improved significantly in the last decade or so, but still, this is an odd marriage of convenience. At least it looks really sharp, with crisp lines and a classic Bertone feel without being too overly retro. Ares says the Panther is undergoing final testing at the company's facility in Modena, and will be available for purchase in late 2018. What's entirely unclear is how it all works. We assume a Panther buyer will need to drop off a brand new Huracan for conversion. What happens to the Huracan's existing bodywork? Perhaps part of the business model is making a pretty penny by reselling panels for wrecked Huracans. Who knows? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini restores two 50-year-old classics to mark their anniversary

Front-engined Lamborghinis are a thing again, thanks to the Urus SUV. For decades, the company built nothing but mid-engined vehicles, perhaps for a good reason. But 50 years ago, Lamborghini introduced two cruisers with front-mounted V12s, and to commemorate the anniversary, the company's historical Polo Storico division has now restored examples of both. Before the era of Diablos, Murcielagos and Gallardos, the Espada was the strongest seller in the Lamborghini stable. Between 1968 and 1978, Lamborghini built 1,226 Espadas, all of them with a 4-liter V12, and some of them with an automatic transmission — a Lamborghini first. Depending on the version, the Espada's power output ranged from 325 hp to 350, and it could exceed 150 mph while seating four. Taking its cues from earlier concept cars, the Espada's Gandini design can be remembered from the near-horizontal rear deck, and the 47-inch tall cars are very low for four-seaters. What about the Islero? For Lamborghini, it was a more conventional approach to a GT, as it was a further development of the earlier 400GT — itself a continuation of Lamborghini's first production car, the 350GT. A handy way to tell the cars apart is that the Islero has hidden headlights, unlike the two earlier models. Compared to the Espada, the Islero's production run was markedly shorter: It was built for only two model years, with a total of 225 cars. The engine was the same V12 as in the Espada, but while the Islero S also had 350 hp, it was notably faster, and able to reach 161 mph. Lamborghini's Espada/Islero celebrations include a special tour of the Umbria region in early September. There's a 400-mile tour of central Italy Sept. 7-11 for Lamborghini enthusiasts, arranged by Lamborghini Polo Storico. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Lamborghini Espada/Islero 50th Anniversary Lamborghini Classics lamborghini espada

Here's why the Lamborghini Lanzador EV is neither sedan nor SUV

Unveiled earlier in 2023, the Lamborghini Lanzador concept previews the Italian brand's first series-produced electric car. It features a 2+2 interior, which isn't new for Lamborghini (the company built 2+2 GTs for decades), but it's characterized by a rather unconventional design pegged at the intersection of crossovers, coupes, and station wagons. Here's why designers and engineers chose to straddle segments. "We were scouting opportunities in our portfolio [when we started the project], and there are two segments that we are not covering. One is the sedan segment, and the other is the 2+2 segment," Federico Foschini, Lamborghini's chief marketing and sales officer, told me. His team quickly ruled out taking Lamborghini into the sedan segment for the first time, as the body style had at least two strikes against it. "One, it was already clear when we decided to do the Urus instead of the Estoque that the sedan segment is declining, while the SUV segment is picking up. The second point is that, when it comes to sedans, it's a very regional discussion. In China, which is one of the main sedan markets, you need a long-wheelbase car — a chauffeur-driven car. This is not Lamborghini. This can't be Lamborghini," he said. Meanwhile, the 2+2 body style is more closely aligned with the firm's image in terms of design, performance, and heritage. And yet, the Lanzador eschews the usual GT proportions defined by a low ride height and a long hood. Mitja Borkert's design team did that on purpose. "It is the volume of a super-sports car in a higher position. It's as simple as that," Borkert, Lamborghini's head of design, told me. Instead of looking toward the past, or taking a peek at what rivals are doing, he drew inspiration from the firm's current range of models. "We were working on the Huracan Sterrato, where you have this higher seating position. There's the exterior cladding, and it looks quite rugged. I said that a cleaner version of the Sterrato could work perfectly for the 2+2. It's a spaceship with a higher position," he summed up. As for the proportions, Borkert cited the electric drivetrain as one reason to think beyond the classic definition of a 2+2 gran turismo. "The tradition of having a long hood is giving you the impression that there's a huge engine, and that is not the case when you have an electric car. An electric car is different, and we don't want to follow what others are doing.