2013 Lamborghini Aventador on 2040-cars

Auto blog

Stop everything, and appreciate the Lamborghini Miura's mechanical beauty

Everybody knows the Lamborghini Miura is one of the greatest automotive designs of all time. It's also known that the Miura's V12 heart is one of the greatest powertrains of all time. But there's more to a car than just the body and the engine. Celebrating the intricacies of manufacturing, Artist Fabian Oefner took his disintegrating cars series to new heights by using a real 1972 Miura SV to create stunning photos of the remarkable internals of the historic Lamborghini. In the past, Oefner has created fantastic museum-quality images by using scale model cars and suspending their parts to look like explosions of mechanical goodness. This Miura, however, is the real deal. A collector and friend contacted Oefner to suggest that a full restoration of the car would be a perfect opportunity to photograph the vehicle and create a life-sized version of his Disintegrating Cars series. The results are absolutely breathtaking. The original idea of the series was an exploration of time and reality. Oefner takes each part and suspends it from above to create an exposed three-dimensional examination of the car. Using a real vehicle, however, was a much different process. Creating his work in his studio was a calming and centering process for Oefner, whereas working on a real Lamborghini was much more time-sensitive and much more involved, with several mechanics working on the car. Such a complicated and involved procedure created a special bond between artist and subject. "At the end of the process, you know every single detail," Oefner said in the video above. "It's more like it's a person, if you want to say so. Every time I see the car, it's like, 'Oh, I know you!'" The art, which took two years of work and photography in the Sant`Agatha Lamborghini factory, allows enthusiasts to know the car better, too, as the final product uses 1,500 parts. See more detailed photos of the art and the work on Fabien Oefner's portfolio site. News Source: Fabien Oefner, Lamborghini Design/Style Lamborghini Coupe Performance Supercars Classics Videos lamborghini miura

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

The List #0691: Drive a Lamborghini

The List's tour of Italy continues as Jessi and Patrick visit Sant'Agata Bolognese, the home of Lamborghini. While a museum and factory tour provide a brief distraction, our hosts are champing at the bit to hop behind the wheel of the 691-horsepower Lamborghini Aventador. "The Aventador has all the sex appeal you'd expect from an exotic Italian sportscar," says Jessi. "And this Lamborghini has the updated technology you'll need to keep a previously raw and sometimes frightening driving experience to a pure, unadulterated thrill." Watch as Jessi and Patrick unleash this raging bull on the streets of Italy. Have an RSS feed? Click here to add The List. Click here to subscribe to The List in iTunes. Click here to learn more about our hosts, Jessi and Patrick. Lamborghini Driving Coupe Supercars The List Videos Original Video autoblog black