2012 Lamborghini Aventador Lp700-4 Bianco Canopus Matte White Coupe on 2040-cars

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Lamborghini updates its logo for the first time in over 20 years

Enthusiasts meandering through the Pebble Beach Concours d'Elegance in 50 years will have an easy way to tell approximately when a Lamborghini was made. Starting later in 2024, the brand's cars will wear a logo that has been redesigned with a focus on minimalism. Lamborghini notes this is the first time it has redesigned its logo in over 20 years, and the changes made are relatively subtle. The emblem is still shield-shaped, and its overall layout remains the same; there's "LAMBORGHINI" written at the top, right above a bull that looks like it's about to charge. However, the shield's frame is smaller, with a flatter look, and the bull becomes an outline with fewer details (like the spine). Here's the old logo for reference: While the bull has appeared on the logo since the company's inception in 1963, it will soon stand on its own for the first time. Not on cars, it sounds like they'll still wear a shield, but in some of the brand's marketing and promotional material. Lamborghini also developed a brand-specific font to further strengthen its identity. You'll see it in the magazine that the company publishes, for example, and on social media. Lamborghini hasn't revealed which car(s) will inaugurate the new logo. The latest addition to its range is the Revuelto, which is powered by a 1,001-horsepower plug-in hybrid drivetrain built around a new, naturally-aspirated V12. Developed to replace the Aventador, it was unveiled in 2023 with the old logo; if it gets the new logo, early examples with the old emblem will likely be interesting from a collector's perspective. We know that the brand has at least three new models in its pipeline: There's a plug-in hybrid evolution of the Urus, which should also get a handful of visual updates inside and out, and a replacement for the Huracan, which will reportedly downsize to a twin-turbocharged V8 and go hybrid. One of these will surely be the first to wear the new logo. Looking ahead, the first electric Lamborghini will arrive in about 2028. Marketing/Advertising Lamborghini Luxury Performance

2015 Lamborghini Hurac?n LP 610-4 greets the public

If you're into cars and are familiar with this little thing called the Internet, you've no doubt seen the new Lamborghini Huracán by now. And while it might seem redundant to talk about the hot new Lambo again, the stunning coupe finally, officially makes its public debut here at the Geneva Motor Show. In other words, it's an excuse for us to bring you yet another set of photos, ripe for the droolin'.
Senior Editor Seyth Miersma already divulged the important factoids in our recent Deep Dive, but let's quickly recap. The bull's beating heart is a new, naturally aspirated 5.2-liter V10, good for 610 horsepower and 413 pound-feet of torque. In other words, she'll be super quick, with Lamborghini estimating a 0-62 time of just 3.2 seconds, with a top speed of over 202 miles per hour. All that force gets sent to the ground via all-wheel drive, all packaged up in a coupe that is, well, freakin' gorgeous.
The Huracán goes on sale this summer, and Lamborghini expects it to easily eclipse the outgoing Gallardo in terms of sales. We can't wait to drive the thing, but until then, another batch of photos will have to do. Check 'em out in our gallery above.

Lamborghini trying its best to keep new Cabrera under wraps

The Gallardo was far and away Lamborghini's most successful model. Over the course of ten years, the Bolognese automaker sold some 14,000 of them. As the Gallardo has now reached the end of its production cycle, Lamborghini is hard at work developing its replacement, and these are the latest spy shots of the work in progress.
Now wearing swirly camouflage instead of the flat-black wrap spied on previous prototypes, this latest version is our best glimpse yet at the supercar expected to be called Cabrera. Despite the more disguising wrap, though, the contrast between bodywork and air vents is more evident - particularly between the side window and the rear wheel, where this prototype appears to be sporting a panel similar in appearance to the "side blade" on the Audi R8 (with whose replacement the Cabrera is expected to share much). However, this is more likely a bit of disguise to throw us off the scent. Don't be thrown by the headlamp treatment, either. It may look like a Photoshop product, but our photographers on the ground tell us these translucent screens are just another diversion - as if you couldn't tell this was a Lambo from a mile away.
As for technical details, we're still expecting a reworked version of the outgoing model's 5.2-liter V10 driving all four wheels, only retuned to the tune of 600 horsepower. A dual-clutch gearbox (similar to the excellent unit newly installed in the R8) is tipped to transmit the power instead of the six-speed manual or robotized gearboxes in the outgoing Gallardo or the rapid but unrefined ISR transmission in the Aventador. Expect weight to be trimmed thanks to Lamborghini's further experimentation with carbon fiber production techniques, helping the Cabrera do better than hold its own with newer, fresher competition like the Ferrari 458 Italia and McLaren 12C.