2012 Lamborghini Aventador Lp 700 4 Awd 2dr Coupe on 2040-cars

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Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Like an iPhone S, the 2017 Lamborghini Aventador S adds speed and features

When most automakers introduce a new generation of vehicle, it represents a dramatic change in performance or design. Don't tell Lamborghini that – while the company calls its new Aventador S a new generation, the reality is that this is Sant'Agata's facelifted flagship, complete with some modest visual tweaks and a couple of new pieces of technology. In fact, it's closer to Apple's product cadence of introducing an S model of the iPhone before an all-new model. Those aesthetic changes include a new fascia that Lamborghini claims is more aerodynamic, while the vertical ducts on the outside of the lower intake optimize airflow around the front tires and those huge front wheels, while channeling more air toward the rear radiators. In back, there's a restyled diffuser, and a neat hexagonal exhaust outlet. Above that, there's a three-position active rear wing. All told, Lamborghini claims front downforce is up 130 percent while "overall efficiency" in high-downforce mode increases 50 percent and low-downforce mode improves 400 percent. New for the Aventador is a trick four-wheel steering system, a first for a series production Lamborghini. The idea with the system is like other four-wheel-steering. At low speeds it turns the rear wheels in the opposite direction of the fronts, tightening the Lambo's giant turning radius. At high speeds, the system works in reverse by turning the rear wheels in the same direction as the fronts and providing improved stability. But none of these style and tech changes are worth a damn without that big lump of fury in the Aventador S' middle. Like previous versions, there's a 6.5-liter V12, but its output is up to an SV-matching 740 ponies – torque is unchanged from the LP700-4 we tested in 2015, at 509 pound-feet. Max engine speed is up from 8,350 rpm to a wild 8,500 rpm. The result? Zero to 62 miles per hour in 2.9 seconds and a top speed of 217. Prices for the 2017 Aventador S start at an eye-watering $421,350 and – we're guessing – can creep up near $500,000 with a few carefully selected carbon-fiber accents and Ad Personam options. Lamborghini is planning to start deliveries in spring 2017. Related Video:

Listen to Lamborghini's 830-horsepower track special scream its heart out

Lamborghini's next V12-powered hypercar is around the corner, and there's a good chance you'll hear it coming before you see it. The company released a preview video that confirms its 12-cylinder sounds better than ever. The 17-second clip shows the as-yet-unnamed model lapping a race track as part of its shakedown testing program. We can clearly hear the naturally aspirated, 6.5-liter V12 whirring away as it approaches its redline. It's an evolution of the engine found in the mighty Aventador S, among other cars, but it's tuned to deliver 830 horsepower. As to the transmission it's paired with, your guess is as good as ours, but we wouldn't expect the manual gearbox to make a glorious comeback. Lamborghini's in-house design center, Centro Stile, and its triumphant racing division, Squadra Corse, joined forces to create the model. Developed exclusively for track use, it's decked out with numerous vents, wings, and scoops. The video suggests the widespread use of composite materials like carbon fiber keeps weight in check; we notably spot it on the massive rear diffuser and on the equally large spoiler. Odds are it's all over the interior, too. The company has pointed out the front sub-frame is manufactured from aluminum, and that an innovative self-locking-type differential makes the car more drivable as it approaches its limits. Center-locking wheels wrapped by sticky Pirelli tires are part of the package, too. The video does a formidable job of hiding the car's overall lines. It looks like the driver enters the cabin via a scissor door, which suggests the model is Aventador-sized (or, like rumors claim, Aventador-based). Alternatively, it might be a preview of the Aventador's replacement, which is due out in the early 2020s with hybrid power. What's certain is that it wears a low-slung design; it's no minivan, though Lamborghini has made one before. Lamborghini will release additional information in the coming months, and the car's full unveiling is scheduled to take place this summer. It's a limited-edition model, and while there's no word yet on how many examples will be built, it's reasonable to assume they'll all be spoken for by the time we see it. Lamborghini Performance