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Urus Lamborghini's Luxury SUV | Autoblog Minute

Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini Autoblog Minute Videos Original Video urus

Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

Lamborghini Aventador successor to use supercapacitors instead of batteries?

While we continue trying to zero in on the next-generation Lamborghini flagship and its specs, Lamborghini CTO Maurizio Reggiani spoke to Road & Track to offer glimpses and set a few things straight. Discussing the coming LB48H supercar, Reggiani said the use of supercapacitors in that limited-run supercar will be a "first jump" into a robust hybrid application for supercapacitors, and that Lamborghini "will prove that in a super sports car, it's possible to have this technology." We've known the LB48H would use supercapacitors, but we didn't — and frankly still don't — know how. Based on Reggiani's comment, and likely the fact that Lamborghini uses a special supercar to hint at what's coming in tech and design, RT takes Reggiani's comments to mean that the Aventador successor will "store its electric power electrostatically instead of electrochemically, as you would with a lithium-ion battery." A caveat to this comes in another of Reggiani's remarks. He said the brand hasn't given any indication when an Aventador successor will reach the market, and before that happens, the brand is deciding whether to do another special edition flagship. "There's the possibility to have a kind of final Aventador family member," he said, because the brand probably won't get another chance to make a non-hybrid V12 after the scissor doors come down on the Aventador. Sales of the 6.5-liter V12 monster are still on the rise, remember. The current Aventador already uses a supercapacitor for the starter battery, to run the stop-start system. And the Italian carmaker has been working with MIT for years on such technology previewed in the Terzo Millennio concept, and rolled out for prime time in the LB48H. It's hard to see supercapacitors alone serving the next flagship, though, because company CEO Stefano Domenicali has said that "we need to respect legislation. In certain places, you will need electrification to go into the city." Supercapacitors can boost the kind of fast-acting peak performance buyers expect of a V12 Lamborghini. But their specific energy is roughly one-tenth that of a lithium-ion battery, or less; to provide the kind of range needed for all-electric trips into a city, the flagship would need a trailer hitch to haul a Urus carrying the supercapacitor array. Lamborghini has already said the best-case scenario for the Aventador successor is a 330- to 440-pound weight gain because of the hybrid system.