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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

2014 Kia Optima Hybrid shows its freshened face

Think back to the 2013 New York Auto Show, and you'll recall that the already attractive Kia Optima midsize sedan was re-schnozzed for the 2014 model year. The hybrid version was left alone, visually, though its powertrain was updated to provide more oomph and slightly better fuel economy. And now, the whole thing comes full circle - the fresh-faced 2014 Optima Hybrid is making its debut here at the Chicago Auto Show.
The new look is really the only news here, with a reworked front fascia that combines restyled Hybrid-specific LED lighting elements and new enhancements that Kia says improves aerodynamics. A similar touch-up has been given to the rear end, and new 16- and 17-inch wheel designs are also available.
Under the hood, the Optima Hybrid's powertrain is unchanged, the four-cylinder gasoline-electric system still putting out a combined 199 horsepower and 235 pound-feet of torque. Fuel economy is also unchanged for 2014, with the LX model estimated to achieve 36/40/38 miles per gallon (city/highway/combined), and the higher-grade EX estimated to net 35/39/37 mpg.

Kia teases distinctive next K7, which previews the 2020 Cadenza

The Kia Cadenza has made a home in America for only three years, but it's already up for a serious transformation with its next facelift. Kia South Korea has begun teasing the future of the sedan called K7 in its home market, and the rather anonymous midsizer is ready to make an impact. The four sketches and short video reveal much sharper lines all over, as if the sedan has spent many nights watching YouTube makeup tutorials on how to contour. The concave grille remains, forming a hard vee instead of the angled "C" shape of the current car. Prominent edges on the lower bumper form larger, swept-back intakes, the openings connected by a full-width trim piece with unfurled origami wings at the edges. The headlights go narrow on the coming car, highlighting their jewelry and a new LED DRL pattern. In back, chrome accents are toned down, formerly soft forms adopt hard edges, while taillights with a "Z" pattern get connected by a row of red lights spanning the fascia. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. There's far more drama for the interior. The instrument panel's been reworked to look more plush and make room for a single central feature, the large infotainment screen. HVAC vents move below the screen, and sleek climate controls occupy a compact slot between the vent and a gloss black covered cubby. The shifter has been shrunk into the shape of large, cut gemstone, the entire center tunnel area adopting a luxury sheen. And we can't be certain, but it appears one of the images shows an all-digital dash cluster. Camouflaged Cadenza prototypes have been spotted roaming South Korea for the past seven months. A South Korean reveal is likely just around the corner, giving us a glimpse into what we'll see later this year.