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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2021 Kia Sorento engines, other details revealed before Geneva debut

The 2021 Kia Sorento was shown in official photos a few days ago, but we were missing all of the meaty details. Today, Kia has begun the process of parceling this information out, feeding us powertrain information and a few other interesting features of note. In North America, we can expect at least two engine options: a hybrid and a traditional gasoline-only engine. The latter is slated to be ready at launch — itÂ’ll consist of a 2.5-liter turbocharged four-cylinder, matched with an eight-speed dual-clutch automatic transmission. We imagine itÂ’s the same powertrain that we got a taste of in a pre-production Sonata N-Line not too long ago. In the Sorento, output is 277 horsepower and 310 pound-feet of torque. ThatÂ’s the same amount of torque as Hyundai said the Sonata N-Line will have, but itÂ’s down 13 horsepower compared to the semi-performance sedan. The hybrid powertrain, which is confirmed for the North American market, consists of a 1.6-liter turbocharged four-cylinder and single electric motor. Combined output amounts to 227 horsepower and 258 pound-feet of torque. Kia promises low emissions with high levels of performance, and with those power figures, we imagine the Sorento Hybrid wonÂ’t be a total bore to drive. ThatÂ’s it so far as North America powertrain news is concerned for now, but Kia promised more to come — weÂ’re told to expect additional gasoline engine options and “a powerful new plug-in hybrid variant.” Kia teased out a few details about the new platform this Sorento is riding on, too. The wheelbase is 1.4 inches longer than before, but the vehicleÂ’s overall length is only extended by 0.4 inch. Kia claims better packaging strategies will give the Sorento “class-leading cargo space.” The new platform also allows Kia to put the hybridÂ’s battery pack underneath the floor, claiming it has zero impact on passenger or cargo space. There were a few easter eggs at the end of KiaÂ’s release, too. The Sorento will be the first Kia to feature the companyÂ’s new “multi-collision brake system” that automatically applies the brakes when the airbags have been deployed after the initial collision. It also has a new “remote smartphone surround view monitor.” This will allow folks to look at the vehicleÂ’s surroundings on their smartphone through an app, in addition to seeing it in the infotainment screen.

Lower gas prices mean there are excellent deals on green cars right now

The phenomenon was big enough to make news in 2006, then in 2008, in 2011, in 2012, in 2013, and again last year: a big move in gas prices means a big move in alternative-fuel-vehicle sales. True Car's TrueSavings report, which averages transaction prices across the country to figure out what people are paying compared to MSRP, shows that electric cars and hybrids are ripe for excellent savings right now. The Ford Focus Electric presents the greatest disparity, with the average transaction price of $25,168 representing a 16.1-percent saving off its $29,995 MSRP. The Kia Optima Hybrid and Toyota Prius also snagged spots in the top five, with the Kia offering a 10.7-percent discount and the Toyota a 10.1-percent discount. One hybrid managed to show up among the top five lease offers, too: the Lincoln MKZ Hybrid is just $315 a month for 36 months after $3,875 down in some markets. Alt-energy vehicles got bumped out of the top five finance deals, however. That was dominated by light trucks and, oddly, two subcompacts. The press release below has more details. TrueCar finds hybrids, EVs top list of best savings in January Gasoline price plunge = savings for consumers on alternative fuel vehicles SANTA MONICA, Calif., Jan. 15, 2015 /PRNewswire/ -- Ford's Focus Electric hatchback, which sells at an average of 16 percent off MSRP, tops January's list of best savings on new vehicles, according to TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling platform. The "TrueSavings" monthly report analyzes current transaction prices and identifies opportunities for consumer savings. "Fuel savings are not top of mind to many consumers right now, and that makes this a great time to buy a hybrid or electric vehicle," said John Krafcik, president of TrueCar. "With gasoline prices now averaging just $2.10 per gallon, and vehicle preferences tied so closely to short-term gasoline prices, automakers are heavily discounting their most fuel-efficient cars to clear inventories." Toyota's Prius, the world's best-selling alternative fuel vehicle for more than a decade, also makes January's list of best savings. Customers who purchase a Prius Two model this month can save 10 percent off the hybrid car's $25,025 MSRP. "Gasoline prices and vehicle type preferences are strongly related, and this relationship is cyclical in nature," said Krafcik.