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Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.

2015 Kia Rio freshens up for France

We've always felt that the current-generation Rio is styled with European flair, so good on Kia for showing its refreshed new look here at the Paris Motor Show.
The B-segment hatchback's aggressive looks get modestly more so for the new model year, with a revamped tiger nose grille and new light fixtures, along with a pair of hash marks in the fog lamp area. To us, the current car, introduced for 2012, still looks quite fresh, but we like the subtly new light fixtures and suite of new wheel designs.

2020 Kia Niro electric car gets a $590 price hike

Kia Niro EV shoppers will need to budget a little more for the purchase, the South Korean automaker raising the price on its only U.S.-market electric car by $590. Cars Direct spied an order guide saying that after a $1,120 destination charge, the base Niro EX electric will climb from $39,620 to $40,210. The only other trim, the EX Premium, goes for $45,120 for the 2019 model to $45,710. The prices don't include the potential $7,500 federal tax credit or other incentives the hatchback still qualifies for. Adjustments to the EV MSRPs compare to price increases of $990 and $1,190 for the two trims of the 2020 Niro PHEV, and a mix of price drops and increases of several hundred dollars for the standard Niro's rearranged trim line.     Around this time last year, the Niro EV cost $1,500 more than the Hyundai Kona EV, now the Kia and Hyundai are separated by $1,900. The Niro EV's 64-kWh battery can power its 201-horsepower motor up to 239 miles of EPA-rated range, the Kona EV, with the same mechanical specs, is EPA-rated for up to 258 miles. Kia didn't make any changes to the 2020 Niro EV other than price. The whole Niro lineup, however, debuted its new refresh at last year's L.A. Auto Show. That brought tweaks to the front fascia such as new headlights and fog lights and a grille with diamond-shaped inserts, the electric Niro distinguished from the other two powertrains by getting a single chevron fog light instead of dual chevron lights, omitting the chrome underlining on the grille, and picking up blue accents around the lower intake. In back, there's a redesigned housing for reflector units in the bumper, and more blue highlights. Inside, a redesigned, seven-inch digital instrument cluster sits behind the steering wheel, and new optional driving aids include lane following and lane-keeping assist. Meanwhile, the wait continues for the Kia EV we really want, the fun and less expensive battery-electric Soul and its 243-mile EPA-rated range.  Related Video: