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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Kia unveils K4 sedan concept in China

Among the dozens of foreign automakers eager to showcase their wares to the Chinese market, Kia arrived at the Beijing Motor Show with the new K4. Though technically categorized as a "concept," the K4 previews a sedan which Kia intends to launch in China later this year.
The K4 is a midsize sedan measuring 186 inches long and riding on a 106-inch wheelbase that makes it bigger than the Forte (sold in the Far East as the K3) and just a few inches shorter than the Optima (aka K5). The form is draped in familiar Kia-style bodywork, with a high trunk and low nose to give it a wedge shape and a familiar if somewhat new take on the headlights and grille seen on other new models from the Korean automaker.
Power comes from a 1.6-liter turbo four (smaller than the engines available in the Optima/K5) mated to a seven-speed DCT. Kia has also fitted the K4 concept with push-button ignition, UVO infotainment system, rear-view camera, six airbags and stability management. In short, everything you'd expect from the latest product of a global automaker.

Kia unveils refreshed 2019 Sportage small crossover

Kia has released official images of its refreshed 2019 Sportage and offered new details on interior updates and its 48-volt diesel mild hybrid system. Though the diesel version isn't likely to come to the States, the Sportage's new EcoDynamic+ diesel mild hybrid powertrain represents the first step in Kia's global electrification strategy, which will see the automaker launch 16 electrified or fuel-cell powertrain vehicles by 2025. For 2019, Kia will offer a 2.0-liter 'R' diesel engine paired with a 48-volt battery and an engine-off generator unit. Kia is also swapping an efficient new 1.6-liter 'U3' common-rail direct-injection diesel engine for the existing 1.7-liter diesel. The system is expected to eventually come to gas-engine models, so the technology could come stateside, too. We brought you spy shots of the 2019 Sportage undergoing testing last week, which showed the small crossover's updated front and rear bumpers and lamps. Kia says the exterior changes are rounded out with new 16-, 17- and 18-inch alloy wheels. The GT-Line models also get a gloss black radiator grille, gloss black and silver skid plate and dark chrome inserts on the side sills and rear tailgate. Inside the cabin, the 2019 Sportage gets a new steering wheel, revised instrument cluster and new black-and-grey two-tone upholstery. It gets Kia's Smart Cruise Control with Stop & Go, an Around View Monitor to help with parking and Driver Attention Warning, which sends an alert when it senses the driver getting drowsy. European customers will get a choice of new infotainment systems — a 7-inch touchscreen or new "frameless" 8-inch system. Kia sold more than 131,000 units of the Sportage in Europe in 2017, while the model's U.S. sales dropped 10 percent to 72,824. The 2019 Kia Sportage goes on sale in Europe during the third quarter. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Kia Sportage Image Credit: Kia Kia Crossover Diesel Vehicles Hybrid diesel hybrid mild hybrid kia sportage