2020 Kia Telluride Sx on 2040-cars

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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Hyundai sales slump in China over North Korea, standoff with Chinese partner

BEIJING/SEOUL — Hyundai is at loggerheads with its Chinese partner over efforts to cut supplier costs, as they grapple with cutthroat competition and the impact of a standoff between Beijing and Seoul. Hyundai, along with affiliate Kia, has been caught up in a political row over a missile defense system that is being deployed in South Korea, but opposed by China, as tensions grow over North Korean missile tests and last week's test of a nuclear bomb the North claims can be mounted on a missile. Sales of Hyundai cars in China have been falling, part of a backlash against South Korean brands over the missile system that China views as a threat to its own national security. On Tuesday, South Korea asked the United States to lift a limit on the explosive payloads it can use in the missile system. This as a North Korean missile, believed to be an intercontinental ballistic missile, was being tracked by intelligence services being moved on the ground toward North Korea's west coast and a possible launch site. That has come against the backdrop of ever tougher competition from local Chinese automakers. Until last year, Hyundai and Kia ranked third in China by sales. But Hyundai's sales alone have slumped 41 percent from January to July, fraying relations with local partner BAIC Motor Corp and making this the biggest crisis since Hyundai entered the Chinese market in 2002. Last month, Hyundai suspended production at its four China plants for a week after a French supplier refused to provide fuel tanks when its bills went unpaid. On Tuesday, Hyundai suspended production at one of its plants in China after a German firm went unpaid. Hyundai and BAIC — whose Beijing Hyundai joint venture is a 50:50 partnership — are divided over how to solve the issue of suppliers and tougher competition. Hyundai wants to protect its South Korean supply chain, while BAIC favors shifting to cheaper Chinese suppliers to cut costs, the people said. "BAIC wants to solve this aggressively and is ... asking Hyundai to change its sourcing strategy significantly and immediately," said the head of a Hyundai supplier based in Seoul, adding the idea was to source more locally from cheaper suppliers in China. Hyundai wants to solve this more gradually "over perhaps 5-10 years and do so in phases," the person said. BAIC declined to comment.

2021 Kia Sedona minivan won't look much like a minivan

In June, Kia first teased the exterior of the fourth-generation 2021 Carnival minivan for South Korea that we know as the Sedona, then it teased the interior. Today, the Asian automaker combines the photo sets with explanations about what Kia calls the new-generation "grand utility vehicle" — or as Car Advice calls it, "The 'guv'" — will provide customers inside and out. The exterior aims for a more upscale SUV-ish look, with a longer hood and more upright A-pillar offsetting the reduced front overhang, and faux skid plates on front and rear bumpers. The new take on the trademark "Tiger Nose" grille gets large-pore diagonal mesh within a chrome band that incorporates the super-slim headlights and LED running lights. Straight shoulder and lower character lines connect more pronounced wheel arches. Above that, black A- and B-pillars create what Kia calls an "island roof," a hockey-stick C-pillar the only contrasting flourish between the floating upper and the body. In back, a full-width red light bar mimics the slim illumination in front. That body sits on Kia's new midsize platform and has grown in wheelbase by 1.2 inches, in overall length by 1.6 inches, 1.2 of that being rear overhang, and width gets an extra pip of 0.4 inches. Liftover height has been lowered an inch to make loading the family tackle easier, as do the power tailgate and power-sliding doors. There will be up to eight exterior paint choices, and wheel sizes ranging from 17 to 19 inches. Under that longer hood there will either be a gasoline direct-injected 3.5-liter V6 with 290 horsepower and 262 pound-feet of torque, a multi-port injected 3.5-liter V6 with 268 hp and 245 lb-ft, or a 2.2-liter four-cylinder diesel making 200 hp and 325 lb-ft. Since there's no mention of a four-cylinder, the Sedona won't follow the new Sorento's lead. We expect one of those gas options over here, but we're not sure which, and their outputs bracket the output from the current 3.3 liter that makes 276 hp and 248 lb-ft. A rotary shifter will control an eight-speed automatic in all trims.  Handling, ride, ambiance, and NVH improve thanks to a new fully independent suspension attached at some points with liquid-filled bushings to a new multi-skeletal cross-member. There's more sound-deadening throughout the body, a covered underbody to reduce noise, and a reshaped intake to hush the engines.