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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia K900 confirmed for LA Auto Show debut

Although there has been plenty of news about the Kia K9/Quoris over the past year and a half, we've yet to hear anything from Kia regarding the US fate of its flagship, rear-wheel-drive sedan. That changes today, however, as Kia has confirmed the recent rumor that the car would be renamed K900 for the US market, and that the luxurious sedan would debut next month at the LA Auto Show and go on sale next year.
Along with the announcement, Kia also released its first image of the US-spec K900, and, not surprisingly, this profile shot is identical to what we've seen in images for the Korean-market K9 and globally named Quoris (click above to enlarge). Unlike the closely related Hyundai Equus, the Kia K900 will offer customers the option of V6 or V8 engines, but it will be fitted with just as many luxurious amenities as its Hyundai counterpart.
We'll probably have to wait until closer to the K900's on-sale date for any official word on pricing, but last we heard, it will be priced between $50,000 and $70,000 - a significant step up from the current top-drawer model, the Kia Cadenza. Scroll down for the brief press release, and check back in a few weeks for live coverage of this car's debut.

2019 Kia Forte Second Drive Review | The notes say it's a good choice

The 2019 Kia Forte is one of those cars that impresses and pleases with its well-rounded goodness. It has few foibles, its engineers and designers capably checked as many boxes as they could, and after a week spent driving around town running errands, I found myself saying, "Yeah, this could be my permanent car for driving around town running errands." And yet, if it wasn't for my test drive notes, I'm pretty sure I would've forgotten the Forte. Its styling is handsome and will certainly age well, but it's not bold nor particularly memorable. The gray paint doesn't help. The interior is well-equipped and sensibly laid out, but I had to consult the photo file to recall what it looked like. The Mazda3 and new Toyota Corolla had no such problems. The driving experience, which is perfectly pleasant and vice free around town, merely manages to demonstrate poise and not be flummoxed by mid-corner heaves when pushed on a mountain road. Multiple drive settings are included — a nice touch — and although Normal is just a little too light and numb, even when driving on the highway, the Sport setting dials in just the right amount of extra effort. So too does the "Smart" setting, which I assume lived up to its name by figuring out how I'd prefer my steering. And yet, it could use more feel and is certainly not a Stinger in a small package. Again, I don't need notes to remember what the wheels of the Mazda3, Honda Civic and Corolla Hatchback felt like in my hands. The Forte ... ah ... So this compact Kia comes standard with a neuralizer from " Men in Black" that wipes out your memories after contact. Oh well. Because what it lacks in memorability, it makes up for with that general foible-free goodness. Take the infotainment system as but one example. The Forte's standard 8-inch touchscreen is a paragon of user friendliness and includes Apple CarPlay and Android Auto. The Honda Civic's, by contrast, is wonky and optional. The Corolla's can't be had with Android Auto. The Mazda's isn't a touchscreen. The cabin? It's spacious for four adults aboard. Driver seat comfort? The eight-way power adjustment was spot on for this 6-plus-footer. The trunk? It has 15.3 cubic feet, which is midsize sedan territory, and even bests the previously-thought-to-be jumbo Honda Civic (15.1 cubic feet). The in-car storage?