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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

2014 Kia Forte

Kia Tries Yet Again To Prove That Compact Sedans Are Its Forte
For those keeping track, the introduction of the 2014 Kia Forte sedan marks the second time in five years that Kia has completely redesigned its compact sedan offering. Put another way, car shoppers have now had three entirely different options in this category from Kia - the unloved Spectra along with two generations of the Forte - in the same period of time that Toyota has been building the current Corolla.
If nothing else, it's clear that Kia is committed to making as big of a dent in the compact class as possible. That said, none of Kia's entries have come close to challenging the dominance of the aforementioned Corolla, Honda Civic or Volkswagen Jetta, domestic offerings like the Ford Focus and Chevrolet Cruze, or even the Hyundai Elantra, its slightly older and more subdued Korean sibling, in the race for market share.

2014 Kia Forte Koup bows with new look, new engine

Third time's the charm. The final member of Kia's Forte trio has been revealed here at the New York Auto Show, and this new coupe Koup will join the sedan and five-door models when it goes on sale near the end of this year.
The two-door Forte looks sharp, and we like the way Kia's new design language for its compact car has translated onto this coupe model. LED running lights are found up front, matching the LED taillmaps at the rear. EX models will ride on 16-inch alloy wheels, while the upgraded SX model will use 18-inch rollers.
Two powertrains will be offered in the Forte Koup: a 2.0-liter naturally aspirated inline-four in the EX, producing 173 horsepower and 154 pound-feet of torque, mated exclusively to a six-speed automatic transmission; and a turbocharged 1.6-liter four in the SX, rated at 201 horsepower and 195 pound-feet of torque, available with either a six-speed manual or automatic transmission. The five-door Forte also gets this turbocharged mill, and if its specs sound familiar, it's because this engine is also found under the hood of the Hyundai Veloster Turbo.