Kia Sportage 4x4 For Parts Or Repair on 2040-cars

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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

LeBron James to rep Kia K900

"I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador." - LeBron James
LeBron James is taking his talents to Kia.

2018 Kia Niro PHEV First Drive Review | Embracing the new normal

CULVER CITY, Calif. — A cloak of invisibility envelops the 2018 Kia Niro Plug-In Hybrid everywhere it roams in Los Angeles. In Southern California's major cities, plug-ins and electric vehicles line the driveways and clog the freeways like nowhere else in the United States. And every time a new EV/FCV/HEV/PEV/PHEV/ZEV hits the streets (eco-minded drivers loves acronyms), it's ostensibly competing for attention. But the Niro PHEV, which is set to launch imminently in major markets across the United States, isn't looking for attention. It's the most recent, under-the-radar jab at the Toyota Prius family from the South Korean manufacturer interested in stealing market share. If Kia aimed for the Toyota Prius with the traditional Niro hybrid, it shot dead-on at the EV attributes of the Prius Prime plug-in when developing the Niro PHEV. Like the Prius Prime, the Niro PHEV has an all-electric range of 26 miles. Its 3.3-KWh onboard charger is exactly the same strength as the Toyota's. And both plug-ins take about three hours to fully charge on a Level 2 (240V) charger. (Plug it into a grounded household outlet for an overnight recharge.) Those are hardly class-leading numbers, but theoretically enough to satisfy the demands of around-town driving. The similarly priced Chevrolet Volt offers twice the electric range, as does the larger Honda Clarity Plug-In Hybrid. What you get with the Niro PHEV, in essence, is a Niro that's ideal if you have overnight access to EV charging. We won't rehash the details of how the Niro looks inside and out — for that, check out our First Drive here — since it's nearly identical to the cordless model. Beyond "hybrid blue" accents on the exterior, it's tough to distinguish the newest Niro from a distance. The interior is nearly identical, as well, and no trunk space was sacrificed by the large, 8.9-kWh battery that sits underneath the cargo hold. And the total system power of 139 horsepower, no different than the Niro, means that this is more of a dragstrip challenger for a Prius than, say, the much quicker Chevrolet Bolt. An unexpectedly altruistic feature is the ability for the charge port to automatically unlock once the Niro PHEV reaches a full charge, allowing other EV drivers to safely unplug the Kia and sip electricity for themselves. Those thirsty drivers will need to be well-read about the Niro PHEV, however, to know this capability exists; the car offers no explicit indicators.