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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

2019 Kia Forte Second Drive Review | The notes say it's a good choice

The 2019 Kia Forte is one of those cars that impresses and pleases with its well-rounded goodness. It has few foibles, its engineers and designers capably checked as many boxes as they could, and after a week spent driving around town running errands, I found myself saying, "Yeah, this could be my permanent car for driving around town running errands." And yet, if it wasn't for my test drive notes, I'm pretty sure I would've forgotten the Forte. Its styling is handsome and will certainly age well, but it's not bold nor particularly memorable. The gray paint doesn't help. The interior is well-equipped and sensibly laid out, but I had to consult the photo file to recall what it looked like. The Mazda3 and new Toyota Corolla had no such problems. The driving experience, which is perfectly pleasant and vice free around town, merely manages to demonstrate poise and not be flummoxed by mid-corner heaves when pushed on a mountain road. Multiple drive settings are included — a nice touch — and although Normal is just a little too light and numb, even when driving on the highway, the Sport setting dials in just the right amount of extra effort. So too does the "Smart" setting, which I assume lived up to its name by figuring out how I'd prefer my steering. And yet, it could use more feel and is certainly not a Stinger in a small package. Again, I don't need notes to remember what the wheels of the Mazda3, Honda Civic and Corolla Hatchback felt like in my hands. The Forte ... ah ... So this compact Kia comes standard with a neuralizer from " Men in Black" that wipes out your memories after contact. Oh well. Because what it lacks in memorability, it makes up for with that general foible-free goodness. Take the infotainment system as but one example. The Forte's standard 8-inch touchscreen is a paragon of user friendliness and includes Apple CarPlay and Android Auto. The Honda Civic's, by contrast, is wonky and optional. The Corolla's can't be had with Android Auto. The Mazda's isn't a touchscreen. The cabin? It's spacious for four adults aboard. Driver seat comfort? The eight-way power adjustment was spot on for this 6-plus-footer. The trunk? It has 15.3 cubic feet, which is midsize sedan territory, and even bests the previously-thought-to-be jumbo Honda Civic (15.1 cubic feet). The in-car storage?

EV battery prices to stop falling in 2020, Hyundai says

SEOUL — Hyundai believes electric vehicle battery prices will level off by 2020 due to supply constraints of key ingredients, ending years of sharp declines that have helped stimulate activity in the booming sector. Despite its cautious outlook, the South Korean carmaker and smaller affiliate Kia plan to release 38 green models using a variety of technologies by 2025, Hyundai Motor Senior Vice-President Lee Ki-sang said. "Not a single ingredient is going in a positive direction in terms of pricing," Lee, who oversees Hyundai's green car operations, said in remarks to reporters last week that were embargoed until Wednesday. "So far battery prices have been declining at a rapid pace, but the pace will moderate significantly or maintain the status quo by 2020." While rivals have announced ambitious plans for electric vehicles, some analysts say Hyundai has been late to the game. It plans to launch a long-range electric vehicle next year, well behind the likes of General Motors and Tesla. Demand for minerals such as nickel, cobalt and lithium used in electric car batteries is forecast to soar in the coming years as governments crack down on vehicle pollution and carmakers step up their investments in electric models. Batteries are the most expensive part of electric vehicles, and their affordability is key to the take-up of the technology. Lithium-ion battery cell prices fell about 60 percent in the five years to 2016 as larger-scale production made them cheaper to make. In September, Reuters reported that Volkswagen was moving to secure long-term supplies of cobalt for the group's electric vehicle plans, but its talks with cobalt producers in November ended without a supply deal. Lee said that although Hyundai saw the need to develop batteries in-house, it still relied on outside suppliers due to a lack of economies of scale to secure raw materials. It aimed to release vehicles powered by solid-state lithium batteries by about 2020, promising greater range and safety than existing lithium-ion units. Japanese rival Toyota also has announced a similar schedule for the development of vehicles powered by new, potentially revolutionary solid-state batteries. In addition to hybrids and battery-powered vehicles, Hyundai was "coordinating" with Fiat Chrysler Automobiles over hydrogen cars propelled by electricity generated from fuel cells, Lee added.