2024 Kia Sportage X-line on 2040-cars

Auto blog

Kia Optima could be renamed the K5 here in the U.S.

We recently showed you the Korean version of the 2021 Kia Optima, which is called the K5 there. And if a report is to be believed, the midsize sedan could carry that nameplate here, too, when it debuts. Korean Car Blog reported earlier today that Kia plans to replace the Optima name with K5 in its overseas markets, including the United States, saying it got confirmation from company officials in South Korea. Autoblog sought similar confirmation from Kia here in the U.S. but haven't heard back. Further, Motor1 reports that Kia was granted trademark protection in the U.S. for “K5” in 2012 and again this year. Reports have also swirled that the brand has applied for a trademark protection in Korea for a new logo that is similar to the stylized Kia badge shown on the “Imagine by Kia” electric sedan concept from Geneva in March. It appears Kia has submitted at least 50 trademark registrations since May with the Korea Intellectual Property Rights Information Service, with a modernized script in both red and black versions, both set against a white background, that look almost like “KN” with the N being backwards. It can be seen as an attempt to spiff up the existing no-frills logo of a brand that has made major strides in the quality and refinement of its vehicles. Many will note there's already an alternate Korean-market Kia logo that customers frequently apply to their cars here in the United States.  At any rate, the new Optima/K5 features aggressive, muscular new styling and a powertrain likely to mirror that of the new 2020 Hyundai Sonata, with a choice of either a 191-horsepower naturally aspirated 2.5-liter four-cylinder engine or a 1.6-liter turbo-four making 180 hp, both mated to an eight-speed automatic. Going on sale this month in Korea, the K5 grows nearly 2 inches longer to 193.1 inches, and an inch wider, to 73.2 inches. It also gets a longer wheelbase, and the height drops by nearly an eighth of an inch to 56.8 inches.  Despite the overall decline in sedan in the U.S., the Optima still sells respectively, with 89,482 sold through the first 11 months of the year, a drop of 5%.

2020 Kia Stinger GT-Line becomes only 2.0-liter model on offer

The 2019 Kia Stinger comes in five flavors: 2.0L and Premium with the 2.0-liter turbocharged four-cylinder engine, and GT, GTS, GT1, and GT2 with the 3.3-liter twin-turbo V6. Beyond the engine, the two lowest trims differ from the GT versions with different grilles, bumpers, wheels, and exterior trim. Having seen an early order guide, CarsDirect says Kia will replace the two base models with a single model that's been restyled with GT cues, while raising the price just $100. The new model is called the Stinger GT-Line, a trim that's been available in other markets for a while on everything from the tiny Picanto to the Sorrento crossover; the pictured car is a UK Stinger GT-Line. The model bolts on the grille and bumpers from the GT, black chrome trim and body-colored door handles, plus 18-inch GT-styled wheels. The cabin gets dressed up with a black headliner no matter the interior color, a leather-wrapped steering wheel, and headrests embossed with "GT-Line." The price will be $33,090 plus $995 destination, totaling $34,085, a figure that comes in an even $100 above the 2019 Stinger 2.0L. $34,085The loss of the Premium trim leaves a $6,410 gap between the GT-Line and the base GT trim. The Premium was the way to get a long list of luxury and convenience features paired with the four-cylinder, but it was only $110 less dear than the entry GT with the bigger engine but without the feature set. The price of that GT goes up, meanwhile, CarsDirect saying the 2020 GT will start at $40,495 after destination, a $200 increase over the 2019 model. Furthermore, with the Premium gone, the only way to option automatic emergency braking will be to spend more than $46,000 on the GT1 grade.  Engines don't change for next year, the 2.0-liter producing 255 horsepower and 260 pound-feet of torque, the 3.3-liter putting out 365 hp and 376 lb-ft, both shifting through an eight-speed automatic.

K900 probably won't be last time Kia goes alphanumeric

This is part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.
The new Kia K900 luxury sedan stands as a four-wheeled flag in the ground of the financially fertile turf of the world's premium automakers. It's a bold move for a Korean manufacturer that was best known for inexpensive MSRPs and easy credit only a few years ago. The company has made sure it has the requisite trappings of premium motoring: indulgent size, rear-wheel drive, a powerful V8 engine, real wood trim and rich leather seats. It has also ensured the model has another important earmark of luxury - an alphanumeric name. These days, everyone from Audi to BMW to Cadillac to Lexus to Volvo rely on a jumble of letters and numbers to make up their model names. We've been told this is all part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.