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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Kia may produce all-electric version of the Niro crossover

Kia is considering producing an all-electric version of the Niro, the crossover vehicle that was the first from the South Korean company to be designed as a dedicated hybrid vehicle. Kia Motors operating chief Tae-Hyun Oh told the UK's Car Dealer magazine that the Niro's size, utility, and hybrid pedigree, along with stricter worldwide emissions mandates, may push the automaker to make a Niro EV. Kia, whose sister company Hyundai sells the hydrogen fuel-cell Tucson crossover in limited numbers, is also considering making a fuel-cell car in order to boost its green-vehicle pedigree further. Kia has sold more than 1,000 Niro hybrid vehicles since that model debuted in August. An all-electric Niro would be based on the same platform as the Kia Ioniq. That model has hybrid, plug-in hybrid, and battery-electric variants, reflecting what Kia said earlier this year was a three-pronged attack to broaden the Ioniq's exposure. The all-electric version of the Ioniq, which debuted in South Korea earlier this year and is slated to start sales in the US by the end of 2016, has a 28-kilowatt-hour battery pack that provides a single-charge range of about 110 miles. Currently, Kia sells an all-electric version of the Soul crossover. That model can go 93 miles on a full charge, though reports surfaced in September that the Kia Soul will get a refresh in 2018 that will boost its single-charge range in order to better compete with longer-range models such as the Chevrolet Bolt and Tesla Model 3. The Niro was first shown off as a concept model at the 2013 Frankfurt Motor Show, while a production version was unveiled at the Chicago Auto Show this February. Related Video: Featured Gallery 2017 Kia Niro View 18 Photos News Source: Car Dealer via Hybrid Cars Green Kia Crossover Electric kia niro

IIHS says these are the safest cars of 2013

The Insurance Institute for Highway Safety (IIHS) has revealed its annual list of Top Safety Picks, an award that highlights automobiles it says offer "superior crash protection." A new and still more significant award, the Top Safety Pick+ honor, is given to those vehicles that earn good ratings for occupant protection in four out of five areas of measure. And while some 117 vehicles were given the TSP seal of approval for 2013, just 13 passed muster for TSP+.
To be fair, IIHS only evaluated 29 vehicles with its new testing procedures for TSP+ (we'd expect that the number of qualified cars will rise substantially for 2014). Luxury and Near Luxury midsize cars were the first groups evaluated, followed by midsizers in the Moderately Priced Cars category - unsurprisingly, it's only midsize cars that you'll find among the class this year.
Only two luxury sedans made the list of 13 for 2013: the Acura TL and Volvo S60. The other 11 cars on the list included entries from domestic, Japanese and German car makers: Dodge Avenger, Chrysler 200, Ford Fusion, Honda Accord (sedan and coupe), Kia Optima (but not its close kin, the Hyundai Sonata, strangely), Nissan Altima, Subaru Legacy and Outback, Suzuki Kizashi and the Volkswagen Passat all made the grade.