2020 Kia Sportage Lx on 2040-cars

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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

2018 Kia Stinger GT Long-Term Update | It's a hatch!

Our long-term 2018 Kia Stinger GT is a lovely sedan. We've talked a bit about what it's like to live with day-to-day and just how well the GT badge fits on a car like this. It's racked up more than 10,000 miles in the few months it's been in our fleet. I'm personally hoping we can crest 20,000 miles before its year with us is up. The sleek design (both inside and out), sharp handling and peppy 3.3-liter twin-turbo V6 might get all the attention, but people tend to forget it's practical, too. Just look at that cargo area! I sometimes forget that most people don't spend all day and night thinking about cars, poring over photos and spec sheets like we do. When I posted a photo on Twitter last month, one commenter seemed quite surprised to realize that the Stinger had a hatch rather than a trunk. It's one of my favorite things about this car, but it seems it's not common knowledge. If we can't get a true wagon, hatches like the Stinger, the Porsche Panamera and Audi A5/S5/RS5 Sportback are great alternatives. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Stinger has 23.3 cubic feet of space with the seats up, though Kia doesn't list the area with the seats down. For reference, the Kia Optima has 15.9 cubic-feet in its trunk. Winter in Detroit sucks, and the Stinger GT's standard Michelin Pilot Sport 4S summer tires aren't ideal for sub-freezing temperatures. Nokian Tyres was kind enough to donate a set of Hakkapeliitta studless winter tires for the Stinger (more on those in another post soon). When the tires arrived, I put the seats down and threw all four in the back of the car and took it to the tire shop. I had to remove the sun shade, but that was the only real fitment issue. About a week later, just before Christmas, Amazon dropped the price on a 55-inch TV I've had my eye on for months. I placed my order and had it shipped to our office lest package thieves steal it from my porch. I wasn't sure it would fit in the Stinger, but it was just about perfect. Another half inch and I would have needed our long-term Honda Ridgeline. Related Video: