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Hyundai-Kia forecasts slowest sales growth in 8 years

Even with the arrival of the new Hyundai Genesis Sedan (above) and the expected introduction of at least two other new vehicles in 2014, Hyundai-Kia is estimating its sales will only increase by about 4.1 percent this year. Bloomberg has found that figure, which works out to a total of 7.86 million vehicles worldwide, to be lower than average analyst estimates of eight million vehicles. If the automaker is correct, that figure will represent the most sluggish growth for the Korean brands since 2006.
Based on an exchange rate of 1,050 won to the dollar - right now it's trading at anywhere from 1,050 to 1,052 depending on where you look - Hyundai is predicting a 3.8-percent uptick for sales of 4.9 million units, while Kia is expecting a 4.7-percent uptick for sales of 2.96 million units. That exchange rate is predicted to be part of what will hamper sales this year, with a stronger South Korean won making Japanese cars more price-competitive when cross-shopped. It's unclear how Hyundai derived its exchange rate, but 1,050 won to the dollar almost matches the 52-week high for all of 2013.
The company chairman mentioned a "low growth era" in the world economy, and weaker US sales are rumored to at least part of the reason John Krafcik recently vacated the post of Hyundai Motor America CEO, a post that has been filled by executive vice president of sales, David Zuchowski. That unexpected news capped a year in which two top execs resigned over quality issues and recalls and Hyundai agreed to settle a consolidated lawsuit over inflated fuel economy ratings for $395 million.

Next-gen Kia Soul EV spied

Our spy shooters recently caught the next-generation Kia Soul wearing camouflage and showing bits and pieces of its new design. Now, we've got spy shots of the next Kia Soul EV, and it's testing at the Nurburgring. Our shooter points out the spot on the grille for the charging port, as well as the "E" on the license plate, that point to this being the electric version of the Soul. And, of course, we don't see any tailpipes hanging off the back. Similar to the last shots we saw of the regular Soul, the EV gets new lighting front and rear. We see what looks like signature LED lighting strips below the actual headlights — and if the previous spy shots are any clue, this strip could extend across the entire nose. One other feature we notice is the sensor placed low in the front fascia, which could mean the new Soul EV will be equipped with adaptive cruise control, along with other active safety features. In back, the lighting starts high and curves inward like a big boomerang. It looks like Kia is trying very hard to keep the rear of the car under heavy garb, so we might expect there to be other major design changes back there. We can't see from photos any other clues about the electric powertrain, but there's a good chance the Soul EV will use a version of the Hyundai Kona Electric's running gear. For the U.S. the EPA just announced driving range of 258 miles in that vehicle, though other markets also get an entry-level version with a smaller battery. We're happy to see progress being made on the Soul EV, and are looking forward to some of that camo coming off. Loading up the suspension on the Nurburgring looks like a riot, and probably indicates testing of thermal management and the resulting performance (and losses thereof). Related Video:

Kia confirms Cub "four-door coupe" concept for Seoul

Kia has announced it is headed to the Seoul Motor Show with a new sedan concept. Details are still scarce, but the Kia CUB Concept should be small, at under 13 feet long and come with coupe-like proportions. Kia wants the vehicle to "appeal to trend-setting urban dwellers," a notoriously car-hungry market. The automaker says the Cub has a cheerful face decorated with two-point LED headlamps just like those found on the Quoris flagship, but the teaser image above looks a bit more sinister than happy to us. Kia plans to give the Cub a proper unveiling on March 28.
Hyundai has also given us a glimpse at what the company has planned for Seoul with its HND-9 luxury sports coupe. You can refresh yourself on that machine by checking out the post here. You can also take a closer look at the brief press release below.