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Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa

Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.
The metallic blue and red sedan, which thankfully manages to look better in person than it does in the pictures, is the seventh vehicle in a 10-month partnership between the automaker, comic book company and tuner as they build themed vehicles representing all of the Justice League heros. A yet-unseen eighth vehicle will be an amalgamation of all seven Super Heroes in one.
There is no mistaking the blue metallic finish with red chrome accents, or the world's most recognizable superhero's chest emblem glowing on the hood, but you have to look closer to see the Superman logo on the rear fascia and catch the red glow from the headlights. The theme has been carried into the cabin, where occupants will find custom upholstery and Superman's iconic shield on the seats and airbag cover. While the hybrid sedan's gasoline-electric powertrain remains untouched, the Optima features flared fenders, oversize 22-inch wheels and a height-adjustable suspension that is controlled from the cockpit. Read more in the official press blast below.

Almost Jeffersonian | 2017 Kia Optima Plug-In Hybrid Second Drive

On a drive of Kia's new Optima Plug-In Hybrid (in showrooms since April), we visited Thomas Jefferson's Monticello, our third president's sprawling estate in central Virginia. Even in the absence of Twitter, Jefferson enjoyed a restless curiosity about an array of subjects. While his day gigs – declaring independence and consummating the Louisiana Purchase – occupied much of his life, he always made time for intellectual pursuits and making daily life better, so we think he'd grasp the rightness of the Optima. In the science of the plug-in hybrid, there's little new. The combination of gas and electric motors is intended to reduce the carbon footprint of a conventional drivetrain. Add a motor, install more battery capacity and enable that battery to be recharged over a long lunch or overnight, and you have a plug-in hybrid with up to 29 miles of electric-only operation. With the gas tank included, you get roughly 600 miles of combined driving range. (That's DC to Atlanta, had Jefferson wanted to visit Atlanta.) Visually, there's little to distinguish this PHEV from a conventional Optima. Its alloy wheels are aerodynamically cleaner and front fascia less disruptive - and includes an active air flap, no less. The exterior design, though dated, still impresses. A spacious interior is what you'd expect from Kia. And so, regrettably, are some hard plastic surfaces. That plastic is appropriate in a $20,000 Soul, less so in a $40,000 Optima Plug-In. Nothing here is completely off-putting, and we've always liked Kia's integration of audio and A/C controls. But so much is good about the Optima that you expect something nicer as you slide behind the wheel. The front seats are both supportive and accessible. Our test vehicle, equipped with $5,250 of EX Technology, offered a panoramic sunroof, heated and ventilated front seats, a power front passenger seat with adjustable lumbar, and heated outboard rear seats. That same package also includes a bundle of safety technology, including a forward collision warning system, advanced smart cruise control, blind spot detection, lane departure warning, and rear cross traffic alert. A modern hybrid generates a lot of info, and learning to access it all will require more than the few hours we had in the car. Your economy – the Optima's innate efficiency and your driving style – is available at the push (or two) of a button. And you can choose from all-electric EV or hybrid mode by using Kia's Mode Select control.

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."