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2014 Kia Cadenza

Kia's Second Effort At Luxury Finds More Love Than The Amanti
The same recent global economic crises that have led luxury automakers to invade the small car market are also somewhat responsible for the influx of near-luxury sedans from mainstream automakers. As the likes of Mercedes-Benz and Audi are reaching down for new customers, automakers like Hyundai, Chevrolet and Toyota are reaching up to bridge the gap and fill in the white space between the industry's typical high-volume large sedans and established luxury sedans. Joining this emerging market, the 2014 Kia Cadenza is the latest sedan to blur the line between value and luxury. One of Kia's core focuses has been offering value to customers, and even with a starting price of $35,100, the Cadenza still represents plenty of that kind of thinking.
Despite what might first come to mind, the Cadenza is not named after a piece of furniture. Instead, Kia notes the name for its new front-wheel-drive flagship comes from the Italian musical term that translates as 'cadence'. The name thus fits in nicely with the brand's other musically inspired model name, Forte. Much like the Hyundai Genesis, the Cadenza will serve as a test of sorts to see how much customers are willing to pay for a Kia, and despite recent reports indicating that Kia has confirmed the Quoris for next year, the reality is that the availability of the bigger rear-wheel-drive flagship will be determined in part by how well the Cadenza strikes a chord with buyers.

Provo concept name has Kia embroiled in terrorism controversy?

In the relatively lengthy press release that Kia composed for the launch of its Provo concept car at the Geneva Motor Show this week, the company never mentioned where the name came from, or what it means for the car. A very basic web search for "Provo" reveals that the inspiration for the hatch could have been a city in Utah, a township in South Dakota or a village in Bosnia. The name could be a reference to either an American (Fred) or Canadian (Dwayne) football player, and Provo might also accurately reference a "Dutch counterculture movement in the mid-1960s" or a ship in the US Navy. More likely than any of those, however, is that the Kia designers of the concept - a car that was wholly a product of the Korean automaker's design studios in Frankfurt, for the record - meant it as a play on the existing Pro_cee'd hatchback.
What the designers and Kia executives that signed off on the Provo almost certainly did not have in mind was a reference to a street name for the Provisional Irish Republican Army. That "Provo" was, according to TheDetroitBureau.com, an outlawed army faction that was blamed for some 2,000 deaths in Northern Ireland during a period stretching from 1970 to 1997.
And yet, it was that association that led Gregory Campbell, a member of parliament from Northern Ireland, to introduce legislation that would ban Kia from selling a car under the name Provo. Kia, quick to realize the sizable gaffe it has stumbled into with the name, has reportedly already promised not to use the name for a production vehicle.

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.