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Kia Optima could be renamed the K5 here in the U.S.

We recently showed you the Korean version of the 2021 Kia Optima, which is called the K5 there. And if a report is to be believed, the midsize sedan could carry that nameplate here, too, when it debuts. Korean Car Blog reported earlier today that Kia plans to replace the Optima name with K5 in its overseas markets, including the United States, saying it got confirmation from company officials in South Korea. Autoblog sought similar confirmation from Kia here in the U.S. but haven't heard back. Further, Motor1 reports that Kia was granted trademark protection in the U.S. for “K5” in 2012 and again this year. Reports have also swirled that the brand has applied for a trademark protection in Korea for a new logo that is similar to the stylized Kia badge shown on the “Imagine by Kia” electric sedan concept from Geneva in March. It appears Kia has submitted at least 50 trademark registrations since May with the Korea Intellectual Property Rights Information Service, with a modernized script in both red and black versions, both set against a white background, that look almost like “KN” with the N being backwards. It can be seen as an attempt to spiff up the existing no-frills logo of a brand that has made major strides in the quality and refinement of its vehicles. Many will note there's already an alternate Korean-market Kia logo that customers frequently apply to their cars here in the United States.  At any rate, the new Optima/K5 features aggressive, muscular new styling and a powertrain likely to mirror that of the new 2020 Hyundai Sonata, with a choice of either a 191-horsepower naturally aspirated 2.5-liter four-cylinder engine or a 1.6-liter turbo-four making 180 hp, both mated to an eight-speed automatic. Going on sale this month in Korea, the K5 grows nearly 2 inches longer to 193.1 inches, and an inch wider, to 73.2 inches. It also gets a longer wheelbase, and the height drops by nearly an eighth of an inch to 56.8 inches.  Despite the overall decline in sedan in the U.S., the Optima still sells respectively, with 89,482 sold through the first 11 months of the year, a drop of 5%.

2016 Kia Optima SX Limited Quick Spin

There are some questions that aren't easily answered. Is it possible to only eat one Pringle potato chip? Who decided the band Creed was a good idea? And why the heck isn't the Kia Optima more popular? That last one that floated through our heads as we tested the refreshed 2016 Optima. Kia sold just under 160,000 Optimas in 2015, while Ford sold 300,000 Fusions, Honda shipped 355,000 Accords, and Toyota moved 429,000 Camrys. The Optima's low numbers didn't make sense then, and they certainly won't make sense when sales figures for the refreshed 2016 model roll in. For the third-generation Optima, Kia applied its trademark exterior design to a segment-leading interior and one of the most comfortable driving experiences in the segment. The result is a damn fine family sedan that really ought to help Kia find its way into a lot more driveways. Driving Notes We can debate the value of top-trim family sedans until we're blue in the face, but in the case of the Optima, you want the SX Limited that we tested. It's one of the only ways to score Hyundai/Kia's stout 2.0-liter, turbocharged four-cylinder engine (the other is the $30,515 SX). At 245 horsepower and 260 pound-feet of torque, it's down on output for model year 2016 – the 2015 model had an extra 27 hp and 9 lb-ft of torque – but gains two miles per gallon in the city and one on the highway, for a total of 22 and 32 mpg, respectively. Should we lament the loss of power? That's what we did when Kia first showed the 2016 Optima at the 2015 New York Auto Show. On the road, though, it's tough to pick out the drop in output. Nine pound-feet is negligible, and unless you're regularly playing in the high part of the rev range, you won't miss the extra power. The Optima pulls hard from a standstill, developing peak torque between 1,350 and 4,000 rpm. It'll get to 60 in what we guesstimate is the high six-second range. Yes, that is slower than both the six-cylinder Toyota Camry and Honda Accord, two sedans that are also lighter than the 3,600-pound Kia. Let's remember that these are family sedans, though, and the broad torque peak (and improved fuel economy) will be more important to your average consumer than the stopwatch figures. The Optima is more fuel efficient than the Japanese V6-powered competitors. Barely. And only in the city. That means the 2.0-liter's fuel economy has improved incrementally, not massively.

Rivian R1T, Mini Cooper Electric owners happiest with their EVs

The J.D. Power 2023 U.S. Electric Vehicle Experience (EVX) Ownership Study is out, and there's change at the top. With the swelling adoption of electric vehicles in the U.S. over in the past two years especially, the third year of the EVX study changes focus to first-time EV buyers. Those two factors encouraged change at the top of both premium and mass-market segments. Among premium EVs, the Rivian R1T pickup scored overall victory in its first year of eligibility with a satisfaction score of 794 out of 1,000. The Tesla Model 3 takes second place with 759 points. Tesla had won the top two premium spots in the study in 2021 and in 2022. The average score in the premium segment was 756. The Tesla Model Y (754), Audi E-Tron (735), and Polestar 2 (724) filled out the list of the five eligible models this year. Among the ten eligible mass-market vehicles, the Mini Cooper Electric nabbed the overall win by scoring 782. The Kia EV6 came second with 762 points, keeping Kia in the top two; the Kia Niro EV won the mass-market segment the previous two years. The Ford Mustang Mach-E (742), Hyundai Ioniq 5 (738), and Volkswagen ID.4 (735) completed the top five, the Niro EV (733) in sixth. All were above the segment average of 730. The four models fell below the segment average were the Ford F-150 Lightning (723), Chevrolet Bolt EUV (716), Chevrolet Bolt (711), and Nissan Leaf (698). How are the scores derived? J.D. Power worked with EV app maker and research firm PlugShare to get owner responses in ten areas: accuracy of stated battery range; availability of public charging stations; battery range; cost of ownership; driving enjoyment; ease of charging at home; interior and exterior styling; safety and technology features; service experience; and vehicle quality and reliability. Brent Gruber, executive director of the EV practice at J.D. Power, said, "Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience. Today’s EV owners are looking for quality, reliability, driving enjoyment, safety and technology features." The Mini, in fact, scored highest of any premium and mass-market EV in the studyÂ’s highest-weighted index factor, quality and reliability.