2012 Kia Lx on 2040-cars

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2014 Kia Soul gets new 'Totally Transformed' hamster commercial

The lovable, anthropomorphic hamsters from Kia are known for electronic dance music, head bopping, and of course, a certain funktastic Korean box-on-wheels. With a new Soul on the way, the adorable rodents need to be ready to appear alongside the resculpted crossover. Only one thing could get them ready in time - cue the training montage.
The commercial, called Totally Transformed, features Lady Gaga playing in the background, along with gratuitous footage of the hamsters shedding some weight. The Kia designers also get some attention, as they're hard at work designing the hamsters' new ride. Take a look below for the full, 91-second spot.

Hyundai, Kia ratchet up fleet sales as retail transactions slide

Automotive News reports both Hyundai and Kia have stepped up fleet sales in an attempt to offset disappointing first quarter results. The Korean automakers saw their sales decline by nine percent compared to last year, while all major competitors managed to increase their sales. That situation marks an inversion of two years ago, when both gained ground after Japanese rivals suffered production and inventory shortages after the country's earthquake and tsunami tragedies.
Now, Hyundai can't come up with enough volume models in popular trim configurations to satisfy buyers, and lower-volume models are also in a snag. At the moment, Hyundai can only build 20-30 percent of Veloster hatchbacks with turbocharged engines while the US market would apparently support closer to 70 percent.
In order to reverse the sales slide, Hyundai and Kia have stepped up fleet sales of the vehicles they do have by some 50 percent, ringing up a total of 42,400 units in the first quarter. By contrast, Automotive News reports the seven largest automakers increased retail volume by seven percent and fleet sales by four percent as a group.

Kia K900 with 650 hp debuts at SEMA

Kia revealed a monster-powered K900 - with output approaching 650 horsepower - this week at the SEMA Show in Las Vegas. Fittingly called the "High-Performance" K900, the sedan gets a Garrett 2871R twin-turbo application, which boosts the 5.0-liter V8 engine from its stock rating of 420 hp.
The heady power is underscored by a sinister appearance package, which includes a custom body kit with carbon-fiber inserts, blacked-out chrome trim and 21-inch gloss black wheels. The K900 also has a lowered Eibach suspension and eight-piston brakes with 15-inch cross-drilled rotors.
Inside are tan leather seats with black suede accents. Eleven-inch monitors are mounted in the seatbacks, and the trunk features a specially designed compartment for a racing suit.