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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2018 Kia Stinger GT long-term wrap-up | Putting the grand in grand tourer

One of our latest long-term tester departures is our 2018 Kia Stinger GT, and it's one we're sad to see leave. Our really red example was optioned ideally for this group of enthusiasts in southeast Michigan with the twin-turbo 365-horsepower V6, a few extra comfort features with the GT1 package such as a sunroof and heated steering wheel, and of course, all-wheel drive. And after over 18,000 miles of driving the Stinger, we were thoroughly impressed. The engine felt impressively powerful, delivering a big ol' shove to the back with every stab of the throttle. The handling was confident and quick. While it wasn't our exact long-term car, one of our editors took a Stinger to the track and had a good time with it. The styling never grew old, looking just as low, lean and aggressive as when it first arrived. And it was even comfortable and practical, just look at all the stuff we could stuff in it! Looking at everyone's final thoughts, the Stinger made a near-perfect daily driver. There were a few snags during our custody, though. A few creaks and rattles appeared, including an issue with a door hinge that had to be fixed by the dealer. We also ended up with a warped brake rotor that needed changing. Something that couldn't be fixed was the Stinger's thirst. We averaged between 19 and 23 mpg in mixed driving plus the occasional long highway slog. That's actually slightly better than the EPA's combined estimate of 20 mpg, but it's still not stellar. The four-cylinder is the way to go if you'll be racking up a lot of miles. Gripes aside, the Stinger GT was a welcome part of the Autoblog fleet. See what we all had to say about it in more detail below. 2018 Kia Stinger GT View 10 Photos Editor-in-Chief, Greg Migliore: I really enjoyed our long-term Stinger. It had guts. It had plenty of power. It was fun to drive. It had emotion in a way only a few non-luxury sedans have. Frankly, it's this and the Dodge Charger as far as large sedans go for enthusiasts. I loved how the Stinger sounded; guttural and deep. It looked the part, too, though some of the accents weren't to my taste. The steering was excellent, the right balance of precision and pliability. It offered confidence to push the car in corners and the necessary feedback to do so with skill. I really liked the Stinger. It offered a great value, though the interior did start to show some aging after a year in our fleet.

2019 Detroit Auto Show Special | Autoblog Podcast #568

This week's Autoblog Podcast is a special one, recorded from Cobo Center in Detroit, site of the 2019 North American International Auto Show (NAIAS). Editor-in-Chief Greg Migliore is first joined by Senior Editor Alex Kierstein and Consumer Editor Jeremy Korzeniewski to talk about the Toyota Supra, Ford Shelby GT500 and Subaru STI S209. Then Senior Editor, Green, John Snyder and Associate Editor Joel Stocksdale join Greg to discuss the Nissan IMs Concept, new Ford Explorer and Kia Telluride, before going over the Editors' Picks for the best cars of the Detroit Auto Show. Autoblog Podcast #568 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2020 Toyota Supra 2020 Ford Mustang Shelby GT500 2019 Subaru WRX STI S209 Nissan IMs Concept 2020 Ford Explorer (including ST and Hybrid) 2020 Kia Telluride Best in Show: 2019 Detroit Auto Show Editors' Picks Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: