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Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

Kia and LeBron going biblical with K900 King James Edition

Kia looks poised to reveal a new special K900 sedan after its celebrity spokesman and NBA baller LeBron James revealed this image on his Facebook page. There's little to be discerned from the tightly cropped image, but judging from the badge it depicts and the accompanying #K900, it seems like we'll be looking at a special edition of the Korean automaker's flagship sedan called the King James Edition - an apparent play on the King James Version of the bible and LeBron's last name. The special sedan appears to wear a red and black color scheme that we wouldn't be surprised to see extend beyond the side grille to other blacked-out trim pieces (like the wheels, front grilles, mirrors, badges and window surround), but we'll have to wait for Kia to reveal the full thing to say for sure. We may not have to wait very long, though, as the other accompanying hashtag seems to suggest it could debut at the All-Star game taking place this weekend.

Kia Stinger GT Atlantica is a deep-blue limited edition

Kia continues its massive marketing push for the brand-new Stinger fastback by announcing a limited-edition "Atlantica" model for 2019. It adds European and Korean badging and other features to the standard U.S. version of the sport sedan. It's based on the Stinger GT2 AWD, which starts at $51,400 and features a 3.3-liter V6 that puts out 365 horsepower and 376 pound-feet of torque. From there, the Atlantica will get a deep chroma blue metallic paint finish, plus 19-inch alloy wheels borrowed straight from the European version. And instead of the standard Kia badge on the rear, there's a large-font Stinger logo, just like Korean buyers get. Inside is where things get more luxurious, with an exclusive espresso-brown nappa leather and a black "suede-type" headliner. There's also a surround-view monitor, wireless phone charger and heated rear outboard seats. There's a Stinger Atlantica badge on the front center console, plus two flanking both front fenders. Kia says it'll make just 500 examples of the Atlantica and will announce pricing closer to the on-sale date this summer. It's the latest example of the Korean automaker's marketing push for the new Stinger, which it bills as its most performance-focused vehicle yet. In addition to its Super Bowl ad last month starring Aerosmith frontman Steven Tyler, it's also offering "Stinger Experience" events in nine U.S. cities. There, people can take a Stinger, accompanied by a professional driver, through paces including a 0-60 mph acceleration run, alongside competitors like the Audi A5 and Porsche Panamera. It's also opened non-sales Stinger "salons" in shopping malls in several states. Related Video: Featured Gallery 2019 Kia Stinger GT Atlantica Image Credit: Kia Marketing/Advertising Kia Performance Sedan kia stinger gt kia stinger