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LeBron James ad claims $10M fan bet proving he drives K900

As one of the nation's most famous and top paid professional athletes, LeBron James' Kia K900 sponsorship has always left us suspicious to its sincerity. The basketball player could buy any other vehicle in the world but claimed to be a fan of Kia's rear-wheel drive sedan even before he signed up as the brand's pitchman. While no weirder than many other NBA auto ads, the idea is still hard to believe. The company now wants to challenge the cynics with a three-commercial campaign called The Truth that stars King James responding to actual tweets about him driving the K900. The first commercial titled Ten Mil (above) starts with James checking Twitter and finding a skeptic that bets $10 million that the player doesn't drive the K900 to games. Since that's not the case, James confirms that a wager on social media is a binding contract and hops in the Kia with an armored car following him to go pick up the cash. However, the spot misses the mark slightly because we still only have James' word that he really takes the Kia to games Once the spots start airing, you can bet Cleveland fans start keeping an eye on how the player arrives to Quicken Loans Arena. It better be in the K900 for this campaign to work. LEBRON JAMES TELLS "THE TRUTH" ABOUT DRIVING HIS KIA K900 LUXURY SEDAN 11-Time NBA All-Star Responds To Real Tweets in New Ad Campaign First of three spots from "The Truth" campaign will begin airing on TV tonight and can be viewed at Kia.com and YouTube.com/Kia Multiplatform campaign will run through the remainder of basketball season and includes television, digital and social media elements IRVINE, Calif., December 3, 2015 – Last year, when LeBron James Tweeted "Rolling around in my K900. Love this car!!" and later stated he was a K900 driver before becoming Kia Motors' luxury ambassador, naysayers took to social media to question the validity of his claims. Now, with sales of Kia's rear-drive luxury sedan up considerably over 2014 levels, the 11-time NBA All-Star and avid car collector is tackling that skepticism head-on to prove the K900 is in fact "Fit For A King" in a new ad campaign from Kia Motors America (KMA).

2020 Kia Soul First Drive Review | FUNky

It's hard to believe, but the Kia Soul first went on sale a decade ago, hitting the market for the 2010 model year to challenge the new-to-America Nissan Cube and the wheeled box pioneer Scion xB. We're not sure, of the three, we'd have put our money on the Soul to outlast the rest, but here we are. The xB and Cube are long dead, and the Soul is on its third-generation, ready to take on the latest crop of subcompact crossovers that have replaced the old boxes. The new generation is completely redesigned from the ground-up, sporting bold but recognizable looks. Under the skin is a new standard engine, and the lineup features additional trim lines, each with unique styling. We tried out two versions of the new Soul, the crossover-inspired X-Line with a new naturally aspirated 2.0-liter engine, and the sporty GT-Line with the optional turbocharged 1.6-liter engine. What we discovered was a spunky, funky hatch that's a great choice all-around in one guise - and a questionable choice in another. Kia Soul X-Line The Kia Soul X-Line is roughly a mid-level model, starting at $22,485, and it features the powertrain that the vast majority of Souls will have: a 2.0-liter inline-four making 147 horsepower and 132 pound-feet of torque coupled to a CVT. That's a $4,000 step up from a base, manual LX, and the price difference is attributable to styling tweaks – plastic fender flares and silver-painted trim meant to evoke skid plates – plus the addition of blind-spot warning and rear cross-traffic warning. Despite the quasi-crossover looks, there's no extra ground clearance nor the option of all-wheel-drive. We don't think most buyers will mind, too much, since most Souls will probably never leave pavement anyway. The four-cylinder engine is about par for the segment. Acceleration is sluggish with plenty of noise, but throttle response is snappy, and the sounds it does emit is pleasantly growly. Fuel economy for most CVT-equipped Souls comes in at 27 mpg in the city, and 33 on the highway, which matches the old naturally-aspirated 1.6-liter model's city economy and improves on the highway by 3 mpg. That puts it ahead of the Toyota C-HR and tied with the CVT-equipped Subaru Crosstrek. The EX version of the Soul manages an impressive 29 mpg in the city and 35 on the highway, coming close to matching the Nissan Kicks that gets 31 mpg in town and 36 on the highway. Choosing a manual in the Soul brings fuel economy down to 25 in the city and 31 on the highway.

Kia previews next-gen infotainment systems at CES

While improving its quality, appeal and market share in recent years, Kia has made tremendous strides in transportation technology as well, and aims to further that at the upcoming Consumer Electronics Show in Las Vegas with new telematics and infotainment systems.
Among the new tech Kia will be displaying at CES this year will be several future advancements to its UVO system. The User-Centered Driver (UCD) concept centers around a widescreen head-up display that projects vital data such as speed, navigation directions and traffic information across 18 inches above the instrument cluster, joined by a 12.3-inch TFT display that presents the information in a 3D view, wireless mobile charging and hand-gesture recognition.
The In-Vehicle Information (IVI) concept uses a multi-display system (based around a 20-inch multi-touch center-console display) that synchronizes with a tablet or smartphone to interface with the concierge service, social networking, parking assist and smart radio functions. The system also enables vehicle-to-vehicle and vehicle-to-infrastructure communication and HD wireless connectivity.