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Hyundai, Kia ratchet up fleet sales as retail transactions slide

Automotive News reports both Hyundai and Kia have stepped up fleet sales in an attempt to offset disappointing first quarter results. The Korean automakers saw their sales decline by nine percent compared to last year, while all major competitors managed to increase their sales. That situation marks an inversion of two years ago, when both gained ground after Japanese rivals suffered production and inventory shortages after the country's earthquake and tsunami tragedies.
Now, Hyundai can't come up with enough volume models in popular trim configurations to satisfy buyers, and lower-volume models are also in a snag. At the moment, Hyundai can only build 20-30 percent of Veloster hatchbacks with turbocharged engines while the US market would apparently support closer to 70 percent.
In order to reverse the sales slide, Hyundai and Kia have stepped up fleet sales of the vehicles they do have by some 50 percent, ringing up a total of 42,400 units in the first quarter. By contrast, Automotive News reports the seven largest automakers increased retail volume by seven percent and fleet sales by four percent as a group.

2021 Kia Rio spied with heavy camo, wearing a mid-cycle refresh

The 2020 Kia Rio received an updated engine and transmission for the new year, but it looks like there’s much more on the way for KiaÂ’s subcompact in the near future. We got the all-new Rio in the 2018 model year, but this heavily covered prototype is suggesting significant design changes are on the way. The new design will complement the updated 1.6-liter four-cylinder and CVT (replacing the six-speed auto) the Rio got this year — fuel economy jumps from 32 mpg combined to 36 mpg combined in both the sedan and hatchback as a result of the switch. The 2020 Hyundai Accent received the same changes. One of our spy shooters managed to catch a hatchback driving around. Unlike many mid-cycle refresh camo getups, this one is more than just a thin layer of swirly stickers. Instead, we get the full-on cladding and tenting job. From what we can see of the headlights, they already look like a different design. Squared-off LED DRLs are hiding in there, and the element visible beside the LED is shaped differently than the current headlight unit. The fog light visible below the headlight looks to be in the same spot as before, but itÂ’s impossible to tell the design of the surrounding area. With the amount of camouflage seen here, itÂ’s possible that we see an entirely different front fascia design, and the same goes for around back. Similar to crossovers and SUVs trying to hide their roof and hatch shapes, this one has a big tent over the rear window. We find it highly unlikely that Kia decides to change sheetmetal with this kind of an update, but an entirely new look from the bumper, taillights and garnishing seems possible. The Rio, despite being a solid car in many ways, is a bit boring to look at. Its taillights are barely visible through the black netting, but they look similar to the current carÂ’s lights from what little we can see of them. Most of the car is covered up — even the doors have camouflage on them, though we donÂ’t expect the doors to be going through any revolutionary changes at this point in the carÂ’s life cycle. We dig the wheels on this tester, and the Rio hatchbackÂ’s shape is an appealing one. Sportier styling could help it a bit on the dealer lot, but with the new Soul already out and the Seltos hot on its heels, the Rio is facing a lot of pressure from other Kias. We hope the little subcompact doesnÂ’t go away as other tiny cars have, as our last stint in the driverÂ’s seat was surprisingly charming for such a cheap car.

Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.