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Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

2019 Kia Forte revealed | Bigger interior, Stinger-ish styling and 35 mpg

Even though it was updated for the 2017 model year, Kia has decided the time is right to completely redesign the Forte compact sedan. And the end result is a generally handsome car that looks more exciting in some ways, but less so in others. The front of the car is easily the highlight. It pulls from the sensational Stinger for its angrier headlights with aggressive "X" motifs, along with big side intakes and a more shapely grille. The lower grille is very wide and looks menacing in black. Some added creases to the hood and fenders also provide a muscular look absent on the rounded current model. What's disappointing is that the Forte's sides are rather boring. The only visual interest in the slab flanks are the soft shoulder line under the windows, and a crease at the bottom. Even the window line is a simple straight line, unlike the line on the current model that plunges low at the front and sweeps up to the back. Fortunately the tail brings back a modicum of style with nicely detailed lights, complete with a full-width section, and a nicely flared out rear bumper. The new Forte is also a bit larger than the old model. It's 3.2 inches longer, and 0.7 inch wider. Kia says this provides the Forte with more passenger space and cargo space. Specifically, the trunk is 15.1 cubic feet, which is 0.2 cubic foot larger than the current model. Kia hasn't announced whether a hatchback will be offered with this new generation. Besides the extra space, the Forte's interior is much more attractive than the monochrome cocoon of the current model. It has more contrast in materials and colors, and a trim, wide-looking dashboard. It also features a standard 8-inch touch screen infotainment system. Wireless charging, a 320-watt Harman Kardon sound system, and some additional driver aids will be available as options. Kia has only revealed one engine for the new Forte. It's a 2.0-liter Atkinson-cycle four-cylinder, now featuring a cooled exhaust-gas recirculation system. It makes the same 147 horsepower and 132 pound-feet of torque as the current Atkinson-cycle model, but Kia is expecting it to get notably better fuel economy. The final numbers have yet to be revealed, but Kia is targeting 35 mpg combined. For reference, the current Forte economy king is the automatic-equipped Atkinson-cycle car that gets 32 mpg combined, along with 29 mpg city and 37 on the highway.

Hyundai CEO touts new EV platform with mention of a pickup

A couple of years ago, one of the prominent concerns about a saturated EV auto-scape was how carmakers would accentuate brand differences among vehicles converging on a frightening sameness. The cars wouldn't make any noise, they would all emphasize aerodynamics, and they would all basically ride on a battery pancake. So far, the fears have been avoided; a Volvo XC40 Recharge won't be confused for a Ford Mustang Mach-E, for instance, and the Ford won't be confused for a Tesla Model Y. Not only that, but automakers are developing platform strategies that heighten the sameness among vehicle architectures because the architecture is where the expenditure and the profit are greatest. Hyundai's the latest to outline its plans for investors. And part of Hyundai's plan could include adding a full-size electric pickup to the range. The mid- to long-term roadmap is called the Hyundai Motor Way, recently revised with higher targets thanks to the swift uptick in EV sales globally. Business Korea wrote Hyundai Motor Group (HMG includes Kia and Genesis) sold 510,000 battery-electric vehicles in 2022. The conglomerate says it now plans to sell two million EVs annually by 2030, up from a previous estimate of 1.87 million.      The platform that will help make this possible is called eM, an evolution of the current Electric Global Modular Platform (e-GMP) platform under HMG's current EVs. The eM architecture's been rumored to launch under a Kia sedan that might be a spiritual successor to the Stinger. So far, eM is planned for 13 models across the HMG portfolio, using the Integrated Modular Architecture (IMA) that can plug-and-play with more than 80 common modules serving different vehicle segments and sizes. HMG president and CEO Jaehoon Chang said, "In the second-generation platform, the scope of vehicle development extends beyond the mid-sized SUVs covered by the current E-GMP system. It encompasses nearly all vehicle classes, ranging from small and large SUVs to pickup trucks, along with the flagship models of the Genesis brand." Sure, Chang could have been merely noting the eM's potential use cases when he mentioned "pickup trucks." That's not how observers are reading the line. At Kia's investor day last year, the brand said it planned two electric pickups. There have already been reports that Kia's working on a body-on-frame pickup for the Australian market, perhaps called Tasman, utilizing gas and electric powertrains.