2000 Kia Sportage Base Sport Utility 4-door 2.0l on 2040-cars

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Kia wants to keep Stinger fresh with frequent variants

Kia is apparently feeling confident enough in the early sales figures of its new Stinger sedan to be mulling ideas for future variants of its GT-inspired fastback. The brand's North American product planner tells AutoGuide it wants to keep the nameplate's lineup fresh with frequent updates and additions. "The reaction has been phenomenal to (the Stinger)," Orth Hedrick, Kia North America product planner, told AutoGuide. "We're doing great, we have a very high mix of buyers, a lot coming from Optima, so we're looking to see if we can grow that. And I think there might be other opportunities down the road." He added that it was still early in the product's lifecycle and that the brand will wait to amass more data from consumers before building out the Stinger lineup. "We're going to be very aggressive for the lifecycle of this vehicle," Hedrick added, "we're going to be very aggressive with the colors. It's a fashion statement. You have to keep the car going with powertrain variants and other stuff coming down the road." Through March, Kia has sold 3,920 Stingers in the U.S., including 1,555 in March alone and not including the 843 it sold in late 2017. That's a fraction of the 50,645 vehicles Kia sold overall during the month, and it puts Kia on pace to sell nearly 16,000 for the full year. It's hard to independently assess whether that should be seen as a successful mark for a performance sedan that starts at $32,795 for the standard 255-horsepower 2.0-liter turbo four-cylinder, much lower than many of the German competitors it's established as benchmarks. Hendrick last year told Wards the Stinger was intended to increase both sales and brand recognition and was aimed squarely at auto enthusiasts. Its U.S. sales are slightly above those of the Alfa Romeo Giulia, which has sold 3,085 through March (this Stinger owners forum thread also offers some interesting guesstimates). And as long as Kia is pleased ... Anyway, if Kia wants to release variants, we're totally cool with that. It's already announced the limited-edition Atlantica, and we're down with more colors and maybe a manual transmission. And while they're at it, why not borrow the 5.0-liter V8 from the Korean version of the K900? Related Video:

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Kia developing 800-volt charging technology for its future electric cars

Porsche-grade technology will trickle down to the Kia range during the 2020s. The South Korean company is planning to launch no less than 11 electric cars globally by 2025, and it confirmed some will come with an 800-volt charging system that promises to slash charging times while reducing the drivetrain's weight. As of writing, the only series-produced model equipped with 800-volt technology is the Taycan; the production version of the Audi E-Tron GT concept will get it, too. Kia plans to bring it to the masses when it releases its next-generation electric cars on the European market in 2021. It hasn't detailed the models yet, but it revealed they will be built on a platform developed specifically to underpin EVs. One will "blur the boundaries between passenger and sport utility vehicles," a not-so-subtle hint that the segment-bending Imagine concept (pictured) unveiled in 2019 is headed to production. An earlier, unverified report claims Rimac will help Kia make it a reality. Building electric cars on a purpose-designed platform represents a stunning about-face for the brand. Its two battery-powered models, the Niro EV and the Soul EV, are variants of gasoline-powered models. Kia is also developing battery technology that promises to unlock up to 310 miles of driving range. It hopes the investments it's making will convince a growing number of buyers to give up gasoline once and for all. Taking this not-inexpensive route makes integrating technology like an 800-volt charging system much easier. Kia also wants to bring electric cars to the masses, so it will also offer 400-volt charging (which is widely available in 2020) to keep costs in check. It predicted motorists who drive more will pay extra for the 800-volt system, because it will deliver "sub-20-minute high-speed" charging times when plugged into a compatible station, while those who don't suffer from range anxiety will be able to save money by selecting a 400-volt system. "Certain models, particularly those aimed at more cost-conscious buyers, will offer 400-volt charging capability; 800-volt charging won’t simply be reserved for KiaÂ’s flagship models, however, but where it most closely matches the usage profile of a particular model line," said Pablo Martinez Masip, the director of product planning and pricing for Kia's European division. He added both systems can be charged at home or in public.