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South Korea firms up fuel economy regs following Hyundai/Kia debacle

According to a report from Reuters, South Korea's government has drafted strict new rules for automakers to follow when calculating fuel economy. The legislation comes after a major snafu by Hyundai and Kia that resulted in the automakers lowering the estimated fuel mileage of many popular models - some by several miles per gallon, including the Soul subcompact above - and compensating owners in the US and Canada for the reduction.
The new fuel economy rules were announced by the Ministry of Trade, Industry and Energy in South Korea and will see average mileage ratings drop by roughly three to five percent, according to the report. In addition, manufacturers found guilty of overstating mileage figures will be liable for fines of up to $900,000.
These sweeping new regulations will go into effect in the second half of 2013 and, while they won't have any effect on EPA estimates for Hyundai and Kia vehicles in the United States, they are expected to result in new ratings for the two automakers in their home market of South Korea, where they enjoy a whopping 70-percent market share.

Kia dealer: Soul EV nothing but a political statement

It looks like Kia of Vancouver didn't get the company memo. While the South Korean company is expanding the sales area for the Soul electric vehicle, management at a Kia dealer in British Columbia's biggest city isn't convinced of the EV's earth-saving and potentially dollar-saving attributes, according to Inside EVs. Managers spelled out their reasoning in a series of alleged e-mails to a prospective customer, and you have to admire their conviction. One of Kia of Vancouver's managers referred to the Soul EV as a "social/political statement," and spelled out his opinion that the model won't help the environment because of what he says is the extra carbon cost to produce an electric battery (a long-debated subject). A second manager from the dealership took a slightly more conciliatory tone but still questioned whether the extra new-vehicle cost would allow for the prospective driver to save money while calling gas-powered cars "more reliable," according to Inside EVs. The automaker isn't happy. "Kia Canada disagrees with the statements made and is in the process of addressing this matter," Kia Canada spokesman Jack Sulymka told AutoblogGreen. The Soul EV just won the first-ever Canadian Green Car of the Year Award, beating out the Honda Fit, Subaru Legacy and Toyota Camry Hybrid in the process. Related Videos: Featured Gallery 2015 Kia Soul EV: Quick Spin View 37 Photos News Source: Inside EVs via Green Car ReportsImage Credit: Drew Phillips Photography Green Kia Electric kia soul ev

Kia expects US to be Soul EV's top market

While its sister brand Hyundai invests in hydrogen fuel cell technology, Kia is entering the battery-powered electric vehicle market with the new Soul EV. The Korean automaker plans to sell some 5,000 units of its first electric vehicle around the world. While it's not saying exactly what proportion it hopes to sell in (or how many it's allocating to) any individual market, the latest reports indicate that it expects the United States to be its biggest market.
Part of that may come down to the growing popularity of electric vehicles in America, but also to the substantial incentives offered by federal and local government agencies towards buying an EV. Though the Soul EV retails for a reported 42.5 million won in South Korea - equivalent to less than $41,500 at today's rates, of which the battery alone accounts for about 40 percent - incentives will mean that the actual cost to a buyer in the US will be about half that, although Kia hasn't announced official pricing yet.
The latest electric vehicle on the market is based on the existing Kia Soul hatchback, a vehicle chosen due to its packaging vis-à-vis more conventionally shaped vehicles. The 27 kWh lithium ion battery pack adds about 330 pounds to the vehicle's curb weight, resulting in a 0-62 time of 11.2 seconds and a 92-mile range. The Kia Soul EV will initially be sold only in California, Oregon, New York, New Jersey and Maryland.