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Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

Kia Niro Concept is the miniature Soul of the future

The Kia Niro Concept has officially made its Frankfurt Motor Show debut, and aside from the product specialist who would not get out of our photographer's way, this was our first in-person look at the Niro Concept, which first broke cover near the end of last month. The compact, rough-and-tumble crossover would slot in below the Soul were it to enter production, with Kia calling it a B-segment competitor.
The Niro sports neon accents, although both the trim and the actual color of the car itself are far lighter than they appeared in the original press photography. The cabin, meanwhile, looks like it was completely crafted from a single piece of rubber. We suppose that'd make it easy to clean out, sort of like a Jeep Wrangler.
Kia claims the Niro was designed "in Europe with European tastes" in mind, and that its production options will be based on the response of the general public. Take a look above for a full gallery of live photos, and then down below for the press release and images from Kia.

2021 Kia Seltos fuel economy revealed at up to 31 mpg combined

The 2021 Kia Seltos made its official debut in the U.S. just a couple months ago at the L.A. Auto Show. Now its fuel economy numbers have been published by the EPA. The compact crossover's numbers are roughly on par with its smaller Soul sibling and significantly better than the larger Sportage. The Seltos is available with two different engines, a 146-horsepower naturally aspirated 2.0-liter four-cylinder coupled to a CVT, and a 175-horsepower turbocharged 1.6-liter four-cylinder with a dual-clutch transmission. The former is available with front-wheel drive or all-wheel drive, while the latter only comes with all-wheel drive. Unsurprisingly, the most efficient model is the front-drive 2.0-liter with city fuel economy of 29 mpg, highway economy of 34, and 31 combined. Adding all-wheel drive drops those numbers to 27 in town, 31 on the highway, and 29 combined. The turbo Seltos brings up the rear with 25 mpg in the city, 30 on the highway and 27 combined. Compared with its smaller sibling, the Soul, the Seltos performs impressively, with the front-drive model matching the Soul Eco Dynamics combined fuel economy of 31 mpg. On the other hand, the turbo Soul's 29 mpg combined rating is better than the turbo Seltos. The turbo Seltos does have all-wheel drive, which the turbo Soul lacks. In fact, no Soul is available with all-wheel drive, a worthy selling point for the Seltos. When comparing the Seltos numbers to the bigger Sportage, which also offers all-wheel drive, every version of the Seltos outperforms the best Sportage's combined fuel economy number of 26 mpg. Comparing the Seltos with other small crossovers, it fares well. Looking at front-drive competitors, only the much more expensive Subaru Crosstrek Hybrid and the smaller, cheaper Nissan Kicks and Hyundai Venue top the Seltos in fuel economy. The Buick Encore ties it. With all-wheel drive, the Seltos is also competitive. The non-hybrid Subaru Crosstrek's 30 mpg combined beats the Seltos by just one, and the Honda HR-V is tied with the Kia. The 2020 Kia Seltos will go on sale early this year. The base price will be below $22,000. Related Video: