2014 Kia Cadenza Premium on 2040-cars

Auto blog

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Kia Telluride three-row SUV pricing revealed

Kia has got a certified looker on the way in the 2020 Telluride, and now the mid-sized, three-row SUV has a price. The base, two-wheel drive LX starts at $31,690, plus $1,045 for destination, totaling $32,735. That's $5,400 more than the three-row Sorento, which is noticeably smaller. In relation to competitors, the Telluride's price is $310 more than the 2019 Toyota Highlander, $240 more than the 2019 Honda Pilot, $155 less than the Subaru Ascent. As is Kia's wont, there's a lot of standard equipment in that base spec. The LX comes with eight-row seating done up in Sofino synthetic leather, an eight-inch touchscreen infotainment and USB charge ports for all three rows, smart key with pushbutton start, park distance warning in reverse, and 18-inch wheels. Standard safety features include forward and rear-cross-traffic collision avoidance, blind spot monitoring, smart cruise control with stop and go, rear occupant alert, and second-row safe exit assist. The S trim level starts at $35,035. It swaps eight-row seating for seven seats thanks to the second-row captain's chairs, and rides on 20-inch wheels. The driver gets a 10-way power seat, both front passengers get heated front seats and a power sunroof, and everyone gets "upgraded interior trims." The EX brings genuine leather, but goes back to eight-passenger seating and 18-inch wheels. The infotainment screen grows to 10.25 inches, both front seats get heating and cooling, the passenger gets eight-way adjustability, and there's a power liftgate in back. The top-model SX starts at $42,535, and hops back over to seven-passenger seating and 20-inch black wheels. Premium touches include LED headlights, dual sunroofs, a digital instrument cluster, Harman/Kardon audio, and a 360-degree outside-view camera. A $4,000 Prestige Package for the SX adds all-wheel drive, Nappa leather with premium headliner and trim, a head-up display and heated steering wheel, and climate-controlled second-row captain's chairs. Before the obligatory minor options and accessories, a loaded Telluride will cost $46,935. Every trim gets the 3.8-liter V6 with 291 horsepower and 262 pound-feet of torque, shifting through an eight-speed automatic transmission. When equipped with all-wheel drive and a trailer hitch, the Telluride can pull 5,000 pounds. Since the Sorento offers all-wheel drive on the LX and EX models as well, we expect the Telluride to do the same. On the Sorento, AWD comes as a standalone option for $1,800.

U.S. appeals court preserves $210M Hyundai-Kia fuel economy class settlement

A U.S. appeals court restored a $210 million nationwide class-action settlement for hundreds of thousands of owners of Hyundai Motor Co and Kia Motors Corp vehicles whose fuel economy estimates were inflated. By an 8-3 vote on Thursday, in a case closely watched by class-action lawyers, the 9th U.S. Circuit Court of Appeals in Pasadena, California, said vehicle owners had enough in common to let them settle as a group. It also rejected arguments by owners opposed to the settlement that the claims process was too burdensome, and that lawyers for the class had colluded with the automakers to extract a "sweetheart deal" that undervalued their claims. The case began after the U.S. Environmental Protection Agency found flaws in Hyundai's and Kia's testing procedures, prompting the automakers to lower fuel efficiency estimates for about 900,000 vehicles from the 2011, 2012 and 2013 model years. Lawyers for objecting drivers had no immediate comment. Hyundai said it was grateful for the decision. Kia and its lawyers did not immediately respond to requests for comment. The decision by Circuit Judge Jacqueline Nguyen upheld a settlement approved in June 2015 by U.S. District Judge George Wu in Los Angeles. Wu "made careful findings, which the objectors here largely do not challenge, and which more than support the judgment," Nguyen wrote. The decision reversed a divided three-judge 9th Circuit panel's January 2018 rejection of the settlement and decertification of the class action. That panel said Wu failed to assess whether differences in state laws prevented certification of a nationwide class. It also said used car owners should have been excluded because it was unclear whether they had relied on the South Korean automakers' fuel economy claims. Lawyers had said it would become much harder to obtain nationwide settlements if the panel ruling stood. Nguyen had dissented from the panel ruling. Circuit Judge Sandra Ikuta, who wrote it, dissented on Thursday. Ikuta accused the majority of failing to determine what law should apply to the nationwide class or how the settlement, and thus attorneys' fees, should be valued. "The majority's failure to correct these errors may be beneficial for the class action bar, but it detracts from compliance with Supreme Court precedent," Ikuta wrote. The 9th Circuit covers nine western U.S. states, Guam and the Northern Mariana Islands.