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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Kia electric concept car for Geneva displays a 21-screen salute

Kia is going to show an electric concept car at the 2019 Geneva Motor Show (we got our first look last week), and the automaker has revealed some interesting and even funny details about the car ahead of time. For starters, there will be 21(!) individual high-resolution screens in this puppy. The teaser photo of the interior is showing off a lot of them, but don't fret, there are still more in there somewhere. Kia isn't exactly serious about this kind of a setup; here's a section of the press release for you as an example: "In a humorous riposte to the industry's current obsession with ever increasing dashboard screens, the concept features 21 individual ultra high-resolution screens. These curve their synchronized way across the top of the dashboard in a layout that's at the same time both casual and coordinated." So yes, it's a joke. But it's still sort of incredible a concept like this one will exist. We don't expect 21-screen interiors to be reality anytime soon, especially when the folks who designed it agree that it's completely laughable, too. What comes next in the release is also a bit confusing. Kia says this is its first pure-electric four-door passenger car — nothing wrong there. However, it then goes on to say it combines elements from "a muscular sports utility vehicle, a sleek and athletic family saloon and a versatile and spacious crossover." SUVs and crossovers are mentioned twice there, but this is meant to be a four-door passenger car? The teaser makes it look like the concept is much more car-like than a crossover, but it could be deceiving. A hint of black cladding is shown in this side profile shot as the closest hint to its intentions of being more crossover-like. Another interesting detail here is the evolution of Kia's tiger nose grille we saw introduced on the Stinger. It looks like future Kia electric cars will have a "tiger mask" (ha) instead of a traditional flow-through grille. We dig the normal design itself on the Stinger, and the teaser itself doesn't disappoint. The car/crossover/combination thereof will be revealed in Geneva on March 5, so check back then to see the full concept. Related Video:

2020 Kia Telluride and Hyundai Palisade will see price increases

New year, new MSRP. CarsDirect got hold of a "recent pricing guide" and discovered Hyundai and Kia chanted that mantra over the Palisade and the Telluride, respectively. The Palisade has been on sale since June of last year, and already received a $50 price increase before the turn of the year. As of this month, Hyundai has goosed the MSRP by another $225 to $31,775, and the destination charge by $25 to $1,120. The $250 bump takes the starting price for a front-wheel drive Palisade SE to $31,775. The premium is applied throughout the range, making the top-tier Limited AWD model $47,745. The Telluride was first priced at $32,735 after destination. It, too, received a visit from the surcharge fairy last year to the tune of $50, boosting the cost to $32,785. This month, Kia tweaked the MSRP by $250 to $31,890, and the destination charge by $25 to $1,170. That comes to a $275 increase, meaning a front-wheel drive Telluride LX is now starting at $33,060. Whereas the Telluride had been $140 more expensive than the Palisade, the three-row Kia now stands $165 beyond the three-row Hyundai.  None of this should affect sales, both models already having won numerous awards, the Palisade receiving a Top Safety Pick+ rating from the Insurance Institute for Highway Safety, the Telluride capping its excellent reviews with victory in the North American 2020 Utility of the Year competition. Kia is moving more than 6,000 Tellurides per month in the U.S., and a carmaker rep said the vehicle "is still on deep backorder." The Palisade looks on track to join it, and both sell for more than MSRP in many parts of the country, according to TrueCar. Based on recent reports, things might get even more varied on the Kia side, in fact. One rumor said there could be flagship luxury and off-road trims on the way. This week, Motor1 heard from "an anonymous Kia employee" with details on a potential X-Line appearance package. The possible cosmetic suite would install a satin black grille, body-colored door handles, bright bumper and lower door garnish, front and rear skid plates, and a unique 20-inch wheel for $1,695. And it's said that Kia is investigating consumer interest in a long-wheelbase Telluride.