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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

2019 Kia Sorento three-row crossover will start at $25,990

Kia's refreshed three-row 2019 Sorento will start at $25,990 and be offered in five trim levels, including all-wheel drive options, when it hits showrooms later this year. Kia first revealed the updated crossover at the L.A. Auto Show in November, showing off more refined exterior features including new front and rear fascias with updated grille, revised headlamps, new rear bumper, tail lamps and a revised lift gate. Seven-passenger seating and a 7-inch touchscreen interface with Android Auto and Apple CarPlay integration will both be standard in the 2019 model, while the optional 2.0-liter four-cylinder turbo engine is no more. In its place is the carry-over base 2.4-liter inline-four with a revised six-speed automatic, plus an optional 3.3-liter V6 with a new eight-speed automatic transmission. A diesel version is also forthcoming. Inside the Sorento there's a new steering wheel, shifter knob and revised air vents and gauges. Options include the Advanced Driver Assistance Systems package on the EX, SX and SX-L trims, which bring lane-keeping assistance and driver-attention warning technologies, and a premium Harman Kardon surround-sound system. The fully loaded SXL trim starts at $44,690 for front-wheel drive and $46,490 for all-wheel drive and includes LED headlights with high- and low-beam assist, LED fog lights, wireless phone charging and front parking sensors, among other perks. A Magna Dynamax intelligent all-wheel-drive system is available on all trim levels except the base front-wheel drive L and features a 50-50 locking center differential and torque vectoring. The new Sorento's starting price is right in line with its 2018 predecessor and keeps it priced competitively with three-row crossover competitors like the Subaru Ascent, which starts at $31,995, and the Volkswagen Tiguan, which starts at $24,595. Sales of the Sorento fell 13 percent in 2017 to 99,684, making it Kia's fourth top-selling vehicle behind the Optima, Soul and Forte. Related Video: Featured Gallery 2019 Kia Sorento: LA 2017 View 12 Photos Image Credit: Kia Kia Crossover kia sorento subaru ascent three-row

Hyundai, Kia ratchet up fleet sales as retail transactions slide

Automotive News reports both Hyundai and Kia have stepped up fleet sales in an attempt to offset disappointing first quarter results. The Korean automakers saw their sales decline by nine percent compared to last year, while all major competitors managed to increase their sales. That situation marks an inversion of two years ago, when both gained ground after Japanese rivals suffered production and inventory shortages after the country's earthquake and tsunami tragedies.
Now, Hyundai can't come up with enough volume models in popular trim configurations to satisfy buyers, and lower-volume models are also in a snag. At the moment, Hyundai can only build 20-30 percent of Veloster hatchbacks with turbocharged engines while the US market would apparently support closer to 70 percent.
In order to reverse the sales slide, Hyundai and Kia have stepped up fleet sales of the vehicles they do have by some 50 percent, ringing up a total of 42,400 units in the first quarter. By contrast, Automotive News reports the seven largest automakers increased retail volume by seven percent and fleet sales by four percent as a group.