2014 Kia Cadenza Premium on 2040-cars

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Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

Next-gen Kia Optima previewed for New York Auto Show

To say the Optima is a vital product for Kia would be an understatement. In fact, the Korean automaker reports that the sedan has been its best-selling model in America for three years running. Replacing it with an all-new model, then, would be a big move for Kia, and that's exactly what it's gearing up to do. The all-new Optima is previewed here in a pair of teaser renderings, and the car is set to debut at the New York Auto Show. Though Kia has given us little in the way of information to accompany the drawings, it's clear that the design has borrowed heavily from the Sportspace concept that debuted in Geneva earlier this month – albeit in production form, and with a trunk instead of an extended roofline. The outgoing Optima was introduced five years ago and is built at plants around the world for local consumption, including in Georgia for the North American market. This will be the fourth iteration of the breed. KIA TO UNVEIL ALL-NEW OPTIMA AT NEW YORK AUTO SHOW Following its 2010 debut at the New York International Auto Show, the Optima became a catalyst for Kia Motors' tremendous growth and has been the brand's best-selling vehicle in the U.S. for three years running. Now, five years later, Kia will return to New York on Wednesday, April 1, for the world debut of the passionately designed and obsessively crafted all-new version of its popular midsize sedan. Related Video:

Kia shows off 2 tuned Stingers, modified Cadenza at SEMA

Ascendant Korean automaker Kia is leaving its mark on the SEMA Show in Las Vegas with two versions of its forthcoming 2018 Stinger GT, including the wide-body version developed with West Coast Customs that we previewed recently, and a sumptuous version of its premium sedan it's calling the Cadenza Obsidian. The third model is the Stinger GT Federation, which Kia says marks its foray into offering high-performance aftermarket parts through suppliers in conjunction with a vehicle launch (the production Stinger hits showrooms in December). Kia pairs the GT Federation with Air Design USA performance kits like a rear spoiler, rear diffuser and redesigned hood vents that contrast with the fastback's custom creamy-orange paint. The GT-standard twin-turbo 3.3-liter engine gets an added 15 horsepower, taking it to an estimated 380 hp, thanks to a K&N cold-air intake and a low-restriction quad-tipped Borla exhaust. It also gets Eibach springs, beefier antiroll bars and a reduced ride height, plus staggered 20-inch TSW wheels with Falken tires. Kia teamed with West Coast Customs for both the Stinger GT Wide Body and the Cadenza Obsidian sedan. The latter gets an upscale aesthetic makeover with ultra-dark ceramic window tint, metallic black body paint and copper accents inside and out. It rides on a lowered suspension with stiffened sport springs and custom 20-inch gloss-black Keen wheels with Cosmic Copper trim. Inside, there's hand-stitched suede dashboard top panel, "butter-soft" brown leather seats with suede inserts, and custom brown suede door panels. Oh, and there's a Harmon Kardon 630-watt premium sound system with an integrated subwoofer — perfect for belting out "Let It Go" at full voice during your morning commute. Kia also revealed new details about the Stinger GT Wide Body, which takes its inspiration from grand-touring racing cars of the 1970s. Its suspension has been lowered 1.4 inches up front and 1.2 inches in the rear, and it rides on 21-inch Keen forged wheels fitted with high-performance tires. The body gets wide fenders, a lightweight carbon-fiber aero kit and rear diffuser, plus quad-port exhaust tips. Inside, the makeover features custom blue leather seat piping, a hand-stitched gray leather dash panel, Alcantara-wrapped steering wheel and gloss-black center console trim.