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Supply issues force Kia to delay new Soul EV until 2021 model year

The electric version of the new, third-generation Kia Soul won't join its gasoline-powered siblings in showrooms for the 2020 model year. Kia announced it was forced to delay the model. American motorists seeking an electric Soul will need to wait until the 2021 model year, Green Car Reports learned. Kia blamed the delay on a shortage of electric motors, and on battery-pack-related supply issues, and it warned the new timeline might change. Autoblog reached out to the company to find out whether the delay is linked to its decision to sell only the electric variant of the hatchback on the European market. We can confirm the model already arrived in showrooms in many European nations, and several dealers we spoke to in France told us they had a handful in their inventory. The Soul EV will be worth the wait when it finally disembarks in the United States. It can drive for up to 243 miles on a single charge, which is about twice the number its predecessor was capable of achieving. It shares its 64-kilowatt-hour lithium-ion battery pack with the Hyundai Kona Electric, and it offers a Soul Turbo-like 201-horsepower output. We called it a top choice among entry-level electrics after driving it for the first time in its home country of South Korea. The other reason why the Soul EV might be worth the wait is that Green Car Reports added Kia might choose to sell it in more states. The last-generation model axed after the 2019 model year was only available in 13 states, including Hawaii, New York, Georgia, and, of course, California.

Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.